Remote Senior Web Analytics Lead

H&R Block, Inc.; Oregon; Hybrid; USD 90,000 - 135,000; Full time

Job summary

H&R Block is seeking a Senior Web Analyst to optimize digital customer experiences across its web properties using Adobe Analytics, CJA, and Experience Platform technologies. You will translate business questions into measurement strategies, support tagging, governance, and modern analytics initiatives.

You will lead QA, build scalable reporting, and collaborate with marketing, product, technology, and customer experience teams to deliver actionable insights that drive engagement and business

Qualifications

• 7+ years of experience in web analytics, digital analytics, marketing analytics, or related fields.
• Advanced experience with Adobe Analytics, including reports, dashboards, segments, calculated metrics, and analysis workspaces.
• Strong understanding of digital measurement, customer behavior analysis, online conversion optimization, analytics tagging methodologies, and data collection frameworks.
• Experience gathering business requirements and translating them into reporting, measurement, and analytics solutions.
• Experience leading analytics QA, implementation validation, and data quality efforts.
• Working knowledge of SQL, Excel, and data visualization tools
• Excellent communication, presentation, and stakeholder management skills, with experience working across cross-functional teams and external consulting partners

Responsibilities

• Analyze customer behavior across HR Block digital properties using Analytics and CJA, identifying trends and friction points.
• Develop and maintain measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces that monitor engagement, conversion, retention, and customer journey performance.
• Translate business questions into analyses, measurement strategies, tagging requirements, and scalable reporting solutions.
• Perform behavioral analysis, forecasting, trend analysis, and statistical modeling to provide actionable insights.
• Define and maintain web analytics measurement requirements and enterprise KPI alignment.
• Develop and maintain CJA data views and reporting structures across Analytics, CJA, and enterprise reporting.
• Partner with Adobe Analytics, Experience Platform, Target, and Web SDK teams to support implementations, platform upgrades, API integrations, data connectivity.
• Lead analytics QA and implementation validation efforts, including test plans and data quality resolution.
• Maintain analytics documentation and governance standards across measurement, reporting, and analytics implementations.
• Collaborate with Product, Marketing, Technology, Customer Experience, Data Science, and other stakeholders to communicate insights

Skills

Adobe Analytics

Adobe CJA

SQL

Excel

Data visualization

Stakeholder management

Adobe Web SDK

Tools

Adobe Web SDK

APIs

Job description

H&R Block is seeking a Senior Web Analyst to optimize digital customer experiences across its web properties using Adobe Analytics, CJA, and Experience Platform technologies. You will translate business questions into measurement strategies, support tagging, governance, and modern analytics initiatives.

You will lead QA, build scalable reporting, and collaborate with marketing, product, technology, and customer experience teams to deliver actionable insights that drive engagement and business