Remote Conversion Strategy & Experimentation Manager

Socotra, Inc.; Northern (KY); Hybrid; USD 111,000 - 215,000; Full time

Job summary

Avalara is seeking a Conversion Strategy and Experimentation Manager to scale the optimization program across priority web experiences. You will transform performance signals into hypotheses, plans, and actionable recommendations, driving faster test throughput and more insightful reporting.

The role emphasizes collaboration with Revenue Marketing and Revenue Operations, leveraging Adobe Target, Adobe Analytics, Contentsquare, and Coveo to improve digital decisions.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years of experience in conversion rate optimization, digital strategy, experimentation, web analytics, product marketing, digital experience, or related field.
• Experience using data to identify optimization opportunities, form hypotheses, and recommend business actions.
• Experience supporting or managing A/B testing programs, including test planning, launch readiness, performance monitoring, and reporting.
• Experience with Adobe Target, Adobe Analytics, Contentsquare, Coveo, or similar tools.
• Experience defining user experience requirements for web experiences, landing pages, or digital journeys.
• Experience partnering across marketing, operations, production, analytics, and stakeholder teams to move work from idea to implementation.
• Strong written communication skills, including the ability to explain test results, tradeoffs, and recommendations clearly.
• Ability to use artificial intelligence tools to improve speed, quality, analysis, reporting, and workflow efficiency while applying responsible, secure, and ethical practices.

Responsibilities

• Identify conversion opportunities across priority web experiences by using web analytics, behavior analytics, experimentation data, site search signals, and partner input.
• Translate performance signals into clear hypotheses, user experience requirements, experiment plans, and decision recommendations.
• Own experiment performance monitoring for assigned experiments and identify follow-up actions based on results.
• Use a framework for identifying pages and experiences to optimize, with focus on top paid and unpaid landing pages and quick-response experimentation.
• Manage assigned experiments from ideation through test planning, Adobe Target configuration, pre-launch quality assurance, launch support, analysis, and reporting.
• Partner with Revenue Marketing to understand goals, prioritize requests, and define the business question each experiment or optimization effort should answer.
• Partner with Revenue Operations when conversion signals suggest routing, lead flow, or qualification issues, while keeping routing ownership with Revenue Operations.
• Support the monthly conversion rate optimization report and test reports, using artificial intelligence where it improves speed, quality, or insight.
• Provide quick-turn analysis support, with focus on Contentsquare and other approved analytics tools.
• Identify opportunities to improve site search through Coveo insights and related user behavior signals.
• Support cookie consent A/B testing to increase the total population available for experimentation and analysis.
• Partner with Digital Production to improve experiment implementation workflows across Adobe Experience Manager and Adobe Target.
• Share experiment learnings, patterns, and recommendations so teams can make better decisions across future digital experiences.

Skills

Conversion optimization

Data-driven decisions

A/B testing

AI tooling

Cross-functional collaboration

Written communication

Education

Bachelor's degree or equivalent experience

Tools

Adobe Target

Adobe Analytics

Contentsquare

Coveo

Job description

Avalara is seeking a Conversion Strategy and Experimentation Manager to scale the optimization program across priority web experiences. You will transform performance signals into hypotheses, plans, and actionable recommendations, driving faster test throughput and more insightful reporting.

The role emphasizes collaboration with Revenue Marketing and Revenue Operations, leveraging Adobe Target, Adobe Analytics, Contentsquare, and Coveo to improve digital decisions.