Senior Conversion Strategy & Experimentation Lead (Remote)

Avalara, Inc.; Northern (KY); Hybrid; USD 110,000 - 190,000; Full time

Benefits offered by this job

Private medical insurance

Paid time off

Bonuses

Job summary

Avalara, Inc. is seeking a Conversion Strategy and Experimentation Manager for a fully remote role to turn performance signals into hypotheses and actionable tests. You will expand the optimization program, manage test workflows, and deliver faster insights across priority web experiences.

You will work with Adobe Target, Contentsquare, Coveo, and analytics to define UX requirements, monitor experiments, and report outcomes. This role reports to the Director, Digital Experience Strategy.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 5+ years in conversion rate optimization, digital strategy, or related areas.
• Experience with A/B testing programs and test planning.
• Proficient with Adobe Target, Adobe Analytics, Contentsquare, and Coveo.
• Ability to translate data into hypotheses, experiments, and actionable recommendations.

Responsibilities

• Identify conversion opportunities across priority web experiences using analytics, experimentation data, and signals.
• Translate performance signals into hypotheses, requirements, and experiment plans.
• Own experiment performance monitoring and follow-up actions based on results.
• Manage experiments from ideation to launch, including Adobe Target configuration and QA.
• Partner with Revenue Marketing and Revenue Operations to align goals and routing issues.
• Support monthly conversion and test reports, leveraging AI to improve speed and insights.
• Share learnings and patterns to inform future digital experiences.

Skills

Conversion optimization

Digital strategy

Experimentation

Web analytics

A/B testing

Data-driven decision making

Stakeholder collaboration

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

Adobe Target

Adobe Analytics

Contentsquare

Coveo

Job description

Avalara, Inc. is seeking a Conversion Strategy and Experimentation Manager for a fully remote role to turn performance signals into hypotheses and actionable tests. You will expand the optimization program, manage test workflows, and deliver faster insights across priority web experiences.

You will work with Adobe Target, Contentsquare, Coveo, and analytics to define UX requirements, monitor experiments, and report outcomes. This role reports to the Director, Digital Experience Strategy.