Conversion Rate Optimization Manager

Avalara, Inc.; Northern (KY); Hybrid; USD 110,000 - 190,000; Full time

Benefits offered by this job

Private medical insurance

Paid time off

Bonuses

Job summary

Avalara, Inc. is seeking a Conversion Strategy and Experimentation Manager for a fully remote role to turn performance signals into hypotheses and actionable tests. You will expand the optimization program, manage test workflows, and deliver faster insights across priority web experiences.

You will work with Adobe Target, Contentsquare, Coveo, and analytics to define UX requirements, monitor experiments, and report outcomes. This role reports to the Director, Digital Experience Strategy.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 5+ years in conversion rate optimization, digital strategy, or related areas.
• Experience with A/B testing programs and test planning.
• Proficient with Adobe Target, Adobe Analytics, Contentsquare, and Coveo.
• Ability to translate data into hypotheses, experiments, and actionable recommendations.

Responsibilities

• Identify conversion opportunities across priority web experiences using analytics, experimentation data, and signals.
• Translate performance signals into hypotheses, requirements, and experiment plans.
• Own experiment performance monitoring and follow-up actions based on results.
• Manage experiments from ideation to launch, including Adobe Target configuration and QA.
• Partner with Revenue Marketing and Revenue Operations to align goals and routing issues.
• Support monthly conversion and test reports, leveraging AI to improve speed and insights.
• Share learnings and patterns to inform future digital experiences.

Skills

Conversion optimization

Digital strategy

Experimentation

Web analytics

A/B testing

Data-driven decision making

Stakeholder collaboration

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

Adobe Target

Adobe Analytics

Contentsquare

Coveo

Job description

What You'll Do

The Conversion Strategy and Experimentation Manager turns web performance signals into clear hypotheses, structured experiments, and actionable recommendations. This role strengthens the existing conversion rate optimization program by increasing bandwidth for test reports, monthly conversion reporting, experiment workflow management, and quick-turn analysis across priority web experiences.

This role improves how Avalara uses data, experimentation, and user experience insight to make better digital decisions. It helps teams identify which pages and experiences to optimize, define user experience requirements, increase experiment throughput, and improve the quality of recommendations that support business outcomes.

The role also gives the experimentation function more scale. It complements existing subject matter expertise by adding capacity for performance monitoring, test ownership, Adobe Target configuration, pre-launch quality assurance, reporting, and analysis. The result is a more consistent path from opportunity identification to implementation and learning.

This role is fully remote and will report to our Director, Digital Experience Strategy

#LI-Remote

What Your Responsibilities Will Be

• Identify conversion opportunities across priority web experiences by using web analytics, behavior analytics, experimentation data, site search signals, and partner input.
• Translate performance signals into clear hypotheses, user experience requirements, experiment plans, and decision recommendations.
• Own experiment performance monitoring for assigned experiments and identify follow-up actions based on results.
• Use a framework for identifying pages and experiences to optimize, with focus on top paid and unpaid landing pages and quick-response experimentation.
• Manage assigned experiments from ideation through test planning, Adobe Target configuration, pre-launch quality assurance, launch support, analysis, and reporting.
• Partner with Revenue Marketing to understand goals, prioritize requests, and define the business question each experiment or optimization effort should answer.
• Partner with Revenue Operations when conversion signals suggest routing, lead flow, or qualification issues, while keeping routing ownership with Revenue Operations.
• Support the monthly conversion rate optimization report and test reports, using artificial intelligence where it improves speed, quality, or insight.
• Provide quick-turn analysis support, with focus on Contentsquare and other approved analytics tools.
• Identify opportunities to improve site search through Coveo insights and related user behavior signals.
• Support cookie consent A/B testing to increase the total population available for experimentation and analysis.
• Partner with Digital Production to improve experiment implementation workflows across Adobe Experience Manager and Adobe Target.
• Share experiment learnings, patterns, and recommendations so teams can make better decisions across future digital experiences.

What You'll Need to be Successful

• Bachelor's degree or equivalent experience.
• 5+ years of experience in conversion rate optimization, digital strategy, experimentation, web analytics, product marketing, digital experience, or a related field.
• Experience using data to identify optimization opportunities, form hypotheses, and recommend business actions.
• Experience supporting or managing A/B testing programs, including test planning, launch readiness, performance monitoring, and reporting.
• Experience with Adobe Target, Adobe Analytics, Contentsquare, Coveo, or similar experimentation, analytics, behavior analytics, or site search tools.
• Experience defining user experience requirements for web experiences, landing pages, or digital journeys.
• Experience partnering across marketing, operations, production, analytics, and stakeholder teams to move work from idea to implementation.
• Strong written communication skills, including the ability to explain test results, tradeoffs, and recommendations clearly.
• Ability to use artificial intelligence tools to improve speed, quality, analysis, reporting, and workflow efficiency while applying responsible, secure, and ethical practices.

Pay Range Details

The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

• Colorado $111,300-$178,100 (annually)
• Washington $111,300-$196,700 (annually)
• California $111,300-$215,400 (annually)
• NYC $134,600-$215,400 (annually)

The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations. This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we're not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.