Digital Optimization Analyst - Sunbelt Rentals

OpenTalent; Fort Mill (SC); On-site; USD 70,000 - 110,000; Full time

Job summary

The Sunbelt Rentals Optimization Analyst role focuses on improving digital conversion across websites and mobile apps through hands-on experimentation and data collection. You will execute A/B tests in Adobe Target, maintain Coveo search relevance, and identify friction points using behavioral tools to drive measurable outcomes.

This role emphasizes data integrity, test monitoring, and monthly reporting. You will collaborate with Product and Engineering to tag features, update dashboards in

Responsibilities

• Analytical Support & Tool Management: Provide day-to-day analysis and tactical support using the search tech stack.
• Experimentation Support: Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests.
• Behavioral Analysis: Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas.
• Search Maintenance: Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion.
• Reporting & Dashboards: Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.
• Monitoring & Alerts: Monitor key metrics—conversion rate, cart abandonment, and error rates—and elevate performance anomalies to the technical team.
• Collaboration: Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases.
• Backlog Maintenance: Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data‑driven hypothesis.

Job description

Join Our Team!

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!

Job Description Summary

Position Objective:

The Optimization Analyst is responsible for supporting digital conversion performance through hands‑on experimentation, data collection, and tactical site improvements of websites and mobile apps. This role focuses on the execution of A/B tests in Adobe Target, maintaining onsite search relevance in Coveo, and identifying friction points using behavioral tools like ContentSquare. The Analyst ensures data integrity, monitors test performance, and provides the foundational reporting necessary to improve customer journeys and drive measurable outcomes.

Position Responsibilities:

Analytical Support & Tool Management

Provide day-to-day analysis and tactical support using the search tech stack,

Experimentation Support

• Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests.

Behavioral Analysis

• Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas.

Search Maintenance

• Perform routine tuning and configuration of onsite search through Coveo , including adjusting relevance models and monitoring search-driven conversion.

Reporting & Dashboards

• Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.

Monitoring & Alerts

• Monitor key metrics—conversion rate, cart abandonment, and error rates—and elevate performance anomalies to the technical team.

Collaboration

• Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases.

Backlog Maintenance

• Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data‑driven hypothesis.

Requirements:

Education & Experience: