CRO Strategist: Data-Driven Conversion Architect

TriMark Digital; Raleigh (NC); On-site; USD 85,000 - 130,000; Full time

Job summary

TriMark Digital is seeking a Conversion Rate Optimization (CRO) Strategist to maximize value from website visitors through data-driven experiments and UX optimization. You will lead A/B and multivariate tests, identify friction points, and translate user behavior into actionable recommendations to boost leads and revenue.

You'll collaborate with Paid Media, Organic, Analytics, Design, Content, Development and Client Services to align optimization with business goals and client outcomes.

Qualifications

• Bachelor's degree in Marketing, Analytics, Psychology, HCI or related field.
• 3–6+ years in Conversion Rate Optimization, Digital Marketing, UX or Performance Marketing.
• Hands-on with VWO or equivalent testing platforms.
• Strong understanding of A/B testing, experimental design and statistics.
• Experience with GA4 and web analytics platforms.
• Familiar with user behavior tools (Clarity, Hotjar, etc.).
• Experience optimizing websites, landing pages, lead gen funnels and ecommerce.

Responsibilities

• Develop and lead CRO strategies for a diverse client portfolio.
• Own end-to-end experimentation: research, hypotheses, tests, analysis, optimization.
• Design and manage A/B, multivariate, and personalization tests.
• Create data-driven roadmaps prioritizing high-impact initiatives.
• Conduct conversion audits to identify friction and barriers.
• Analyze user behavior with GA4, Clarity, Hotjar, heatmaps, recordings.
• Translate findings into actionable recommendations and tests.
• Collaborate with UX, design, development, and marketing teams.
• Report results with clear storytelling for clients and internal stakeholders.
• Stay current with CRO methodologies, UX best practices, and AI-powered optimization.

Skills

Analytical thinking

Problem solving

Communication

Presentation skills

Team collaboration

Education

Bachelor's degree in Marketing, Analytics, Psychology or related field

Tools

VWO

Optimizely

AB Tasty

Adobe Target

Job description

TriMark Digital is seeking a Conversion Rate Optimization (CRO) Strategist to maximize value from website visitors through data-driven experiments and UX optimization. You will lead A/B and multivariate tests, identify friction points, and translate user behavior into actionable recommendations to boost leads and revenue.

You'll collaborate with Paid Media, Organic, Analytics, Design, Content, Development and Client Services to align optimization with business goals and client outcomes.