Conversion Optimization & Analytics Analyst

OpenTalent; Fort Mill (SC); On-site; USD 70,000 - 110,000; Full time

Job summary

The Sunbelt Rentals Optimization Analyst role focuses on improving digital conversion across websites and mobile apps through hands-on experimentation and data collection. You will execute A/B tests in Adobe Target, maintain Coveo search relevance, and identify friction points using behavioral tools to drive measurable outcomes.

This role emphasizes data integrity, test monitoring, and monthly reporting. You will collaborate with Product and Engineering to tag features, update dashboards in

Responsibilities

• Analytical Support & Tool Management: Provide day-to-day analysis and tactical support using the search tech stack.
• Experimentation Support: Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests.
• Behavioral Analysis: Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas.
• Search Maintenance: Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion.
• Reporting & Dashboards: Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.
• Monitoring & Alerts: Monitor key metrics—conversion rate, cart abandonment, and error rates—and elevate performance anomalies to the technical team.
• Collaboration: Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases.
• Backlog Maintenance: Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data‑driven hypothesis.

Job description

The Sunbelt Rentals Optimization Analyst role focuses on improving digital conversion across websites and mobile apps through hands-on experimentation and data collection. You will execute A/B tests in Adobe Target, maintain Coveo search relevance, and identify friction points using behavioral tools to drive measurable outcomes.

This role emphasizes data integrity, test monitoring, and monthly reporting. You will collaborate with Product and Engineering to tag features, update dashboards in