Digital Optimization Analyst: Master A/B Testing

Sunbelt Rentals, Inc.; Fort Mill (SC); On-site; USD 65,000 - 89,000; Full time

Benefits offered by this job

Health insurance

401(k) Match

Volunteer time off

Disability insurance

Life insurance

Tuition reimbursement

Job summary

Sunbelt Rentals, Inc. is seeking an Optimization Analyst to support digital conversion performance through hands-on experimentation, data collection, and tactical site improvements of websites and mobile apps.

You will execute A/B tests in Adobe Target, tune onsite search with Coveo, and analyze friction with tools like ContentSquare to drive measurable outcomes. The role emphasizes data integrity, test monitoring, and reporting.

Qualifications

• Bachelor’s degree in economics, statistics, data science, business, or related field.
• 1–3 years of hands-on experience in Digital Analytics (GA4, Google Ads, and Looker Studio).
• Functional knowledge of Adobe Target or other experimentation tools.
• Ability to clearly explain what happened in the data and ensure reporting deadlines are met.

Responsibilities

• Provide day-to-day analysis and tactical support using the search tech stack.
• Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests.
• Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas.
• Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion.
• Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.
• Monitor key metrics—conversion rate, cart abandonment, and error rates—and elevate performance anomalies to the technical team.
• Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases.
• Keep the optimization backlog organized, documenting data-driven hypotheses.

Skills

Analytical skills

SQL knowledge

Data visualization

Communication

Education

Bachelor’s degree in economics, statistics, data science, business, or related field

Master’s degree preferred

Tools

Adobe Target

Power BI

Looker Studio

GA4

Google Ads

Coveo

Job description

Sunbelt Rentals, Inc. is seeking an Optimization Analyst to support digital conversion performance through hands-on experimentation, data collection, and tactical site improvements of websites and mobile apps.

You will execute A/B tests in Adobe Target, tune onsite search with Coveo, and analyze friction with tools like ContentSquare to drive measurable outcomes. The role emphasizes data integrity, test monitoring, and reporting.