Remote B2C Marketing Lead — Enrollment & Growth

Ladders; United States; Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Equity grant

100% employee-covered medical, dental,

Vision insurance

401(k) plan with 3% match

Student loan contributions

Up to 11 paid holidays and flexible PT

Paid leave for family, health, or个人

Annual in-person events

Job summary

Ladders is seeking a B2C Marketing Lead to shape consumer-facing go-to-market efforts for new market launches, with a focus on driving enrollment and building trust across diverse audiences. You will partner with communications, channel, and stakeholder teams to translate complex offerings into clear, high-converting campaigns.

You will oversee performance marketing, creative optimization, and reporting that links spend to measurable consumer action in a remote, United States–based role.

Qualifications

• 5+ years in B2C or D2C growth marketing or digital acquisition.
• Proven track record of driving enrollments at scale.
• Experience managing paid social budgets on Meta, TikTok, and Google.
• Ability to translate data into actionable insights.
• Experience running performance-driven creator campaigns.
• Comfortable navigating multi-stakeholder approvals.

Responsibilities

• Develop multi-channel go-to-market plans for city or state launches with audience targets.
• Create and optimize campaigns across diverse populations.
• Develop human-first messaging for targeted groups.
• Translate partner channels into high-converting consumer creative.
• Plan launch moments with partner communications teams.
• Produce and iterate creative assets to build trust with prospective consumers.
• Source and manage local creators and influencers for marketing efforts.
• Set up tracking and reporting to tie spend to enrollments.

Skills

Growth marketing

Paid social advertising

Data-driven optimization

Creator campaigns

Stakeholder management

Job description

Ladders is seeking a B2C Marketing Lead to shape consumer-facing go-to-market efforts for new market launches, with a focus on driving enrollment and building trust across diverse audiences. You will partner with communications, channel, and stakeholder teams to translate complex offerings into clear, high-converting campaigns.

You will oversee performance marketing, creative optimization, and reporting that links spend to measurable consumer action in a remote, United States–based role.