Remote B2C Growth Marketing Lead for Enrollment

Summer; United States; Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Equity grant

100% employee-covered medical, dental,

Vision insurance

401(k) plan with 3% match

Direct contributions toward studentloa

Up to 11 paid holidays + flexible PTO

Paid leave for family, health, or个人需要

Annual in-person events

Job summary

Summer is hiring a B2C Marketing Lead to design and execute breakthrough digital campaigns that drive enrollment in Summer's city and state programs. You will own the strategy for launches—from announcements to sustained campaigns—testing channels, crafting messaging, and optimizing for conversions.

You will partner with internal teams and government communications staff to turn complex benefits into accessible consumer campaigns.

Qualifications

• 5+ years of hands-on B2C growth marketing or digital campaigns.
• Experience planning and managing paid social budgets on Meta, TikTok, YouTube, LinkedIn, and Google Ads.
• Ability to track conversion pathways from first touch to enrollment and translate performance data into campaign pivots.
• Ability to make complex topics (like finance or student loans) approachable for everyday consumers.
• Experience briefing, negotiating, and running performance-driven creator campaigns.
• Comfort navigating multi-stakeholder approvals with partner or client teams.

Responsibilities

• Build go-to-market plans for city/state launches including audience segments, channels, budget, timeline, and enrollment targets.
• Concept, launch, and optimize multi-channel campaigns (paid/organic social, search, creator partnerships) across diverse populations.
• Develop human-first messaging for distinct resident groups for deployment in targeted channels.
• Translate partner/government channel assets into high-converting consumer creative with partner review and alignment.
• Plan launch moments with partner communications teams including events and press outreach.
• Produce and iterate hands-on creative assets to establish trust and test conversion hooks.
• Source and manage local creators and spokespeople for marketing initiatives.
• Set up tracking and reporting tying spend to enrollments by channel and geography.
• Run public claims through compliance review to ensure accuracy.

Skills

Growth marketing

Digital acquisition

Campaign management

Paid social marketing

Data-driven decisions

Tools

Meta Ads

TikTok Ads

YouTube Ads

Google Ads

LinkedIn Ads

Job description

Summer is hiring a B2C Marketing Lead to design and execute breakthrough digital campaigns that drive enrollment in Summer's city and state programs. You will own the strategy for launches—from announcements to sustained campaigns—testing channels, crafting messaging, and optimizing for conversions.

You will partner with internal teams and government communications staff to turn complex benefits into accessible consumer campaigns.