Remote-First B2C Marketing & Enrollment Lead

Jobgether; United States; Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Equity grant

Bonus

Medical/Dental/Vision Insurance

401(k) match

PTO

Job summary

Jobgether partners with a mission-driven, remote-first organization seeking a B2C Marketing Lead in the United States. You will own the digital marketing strategy for city and state launches, turning complex benefits into consumer campaigns that drive enrollment.

Lead multi-channel campaigns, collaborate with government and communications teams, and recruit local creators to reach diverse communities while building robust tracking of spend to enrollments.

Qualifications

• At least 5 years of hands-on experience in B2C or D2C growth marketing, digital acquisition, or consumer campaign management.
• Proven ability to drive large-scale consumer engagement, action, and enrollment.
• Experience developing unconventional campaign concepts and testing emerging formats.

Responsibilities

• Develop go-to-market strategies for city and state program launches with defined audience segments and enrollment targets.
• Plan, launch, and optimize multi-channel campaigns across paid and organic social media, paid search, and creator partnerships.
• Create audience-specific messaging frameworks that simplify complex programs for diverse residents.
• Coordinate with partner communications and government teams for launch announcements and events.
• Recruit and manage local creators/influencers to reach target communities and track performance by channel.

Skills

B2C growth marketing

Digital acquisition

Campaign management

Analytics

Copywriting

Tools

Meta Ads Manager

TikTok Ads

Google Ads

YouTube Ads

LinkedIn Ads

Job description

Jobgether partners with a mission-driven, remote-first organization seeking a B2C Marketing Lead in the United States. You will own the digital marketing strategy for city and state launches, turning complex benefits into consumer campaigns that drive enrollment.

Lead multi-channel campaigns, collaborate with government and communications teams, and recruit local creators to reach diverse communities while building robust tracking of spend to enrollments.