Remote-First B2B Growth Marketing Lead

Onboarded; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Equity

Health, dental, vision benefits

Remote-first culture

Job summary

Onboarded is seeking a hands-on B2B marketer to build demand from the ground up. You’ll own demand generation, including paid advertising, targeting product and engineering leaders at HR tech and workforce software firms, with staffing firms as a secondary audience.

You’ll set strategy, launch programs, and use AI and automation to move faster. You’ll report to the Head of Marketing and collaborate with GTM engineers and sales to drive pipeline.

Qualifications

• 5 to 7 years in B2B marketing with hands-on demand generation.
• Strong B2B demand generation experience.
• Hands-on paid media management in B2B contexts.
• Experience building programs from zero to first pipeline.

Responsibilities

• Own paid advertising strategy, execution, and optimization across channels.
• Build demand from scratch through ABM, content distribution, and paid media.
• Manage end-to-end campaigns: targeting, copy, landing pages, testing, and reporting.
• Turn engagement into pipeline with funnel optimization and handoffs.

Job description

Onboarded is seeking a hands-on B2B marketer to build demand from the ground up. You’ll own demand generation, including paid advertising, targeting product and engineering leaders at HR tech and workforce software firms, with staffing firms as a secondary audience.

You’ll set strategy, launch programs, and use AI and automation to move faster. You’ll report to the Head of Marketing and collaborate with GTM engineers and sales to drive pipeline.