Strategic B2B2C Growth Marketing Lead — Remote (Contract)

Summer; Oregon; Hybrid; USD 83,000 - 138,000; Part time

Job summary

Summer is hiring a contract B2B2C Marketing Lead to design and execute resource-efficient, high-converting digital campaigns that drive resident enrollment in Summer's city and state programs. You will own the strategy for launches, test channels, and ensure end-to-end credibility with government partners, while optimizing for conversions.

You will collaborate with internal teams and government communications staff, focusing on data-informed decisions and scalable outreach across paid and

Qualifications

• 6+ years of growth, digital, or B2B2C/B2C marketing experience with a track record of high-volume participation in government-sponsored benefits or similar trust-sensitive services.
• Resourceful marketer with experience testing non-traditional formats and engaging diverse audiences.
• Proven ability to build distribution through partner ecosystems while deploying paid media and influencer channels to test, optimize, and scale participation.
• Ability to track conversion paths from first touch to enrollment and translate performance data into actionable pivots.
• Ability to explain complex topics clearly to everyday consumers.

Responsibilities

• Build go-to-market plans for each city or state launch, including audience segments, channel mix, budget, timeline, and enrollment targets.
• Concept, launch, and optimize high-converting multi-channel campaigns across paid/organic social, search, creators, and non-traditional channels.
• Develop human-centered messaging for distinct resident groups across targeted channels.
• Design co-branded campaigns with government partners and manage review/approval processes.
• Plan launch moments with communications teams, including events, press outreach, and elected official content.
• Source local creators and influencers and cultivate spokespeople from users and partners for marketing purposes.
• Set up tracking and reporting tying spend to enrollments by channel, message, and geography; share results with Summer leadership and partners.
• Ensure all public claims pass compliance reviews and avoid misrepresenting results.

Skills

Growth marketing

Digital marketing

B2B2C/B2C marketing

Government/trust-sensitive programs

Channel testing

Tools

Meta

TikTok

YouTube

Search

Job description

Summer is hiring a contract B2B2C Marketing Lead to design and execute resource-efficient, high-converting digital campaigns that drive resident enrollment in Summer's city and state programs. You will own the strategy for launches, test channels, and ensure end-to-end credibility with government partners, while optimizing for conversions.

You will collaborate with internal teams and government communications staff, focusing on data-informed decisions and scalable outreach across paid and