Remote Product Expansion Lead: Growth & Strategy

Ladders; United States; Remote; USD 200,000 - 400,000; Full time

Benefits offered by this job

Comprehensive medical insurance

Fully remote work environment

Minimum of 2 weeks PTO plus national/f

Annual budget for personal development

Annual budget for personal wellness

Provided Macbook and work equipment

Opportunity to shape company culture

Job summary

Ladders is seeking a Product Expansion Lead to drive growth across multiple verticals in a fast-moving healthcare environment. Remote role with high ownership of market evaluation, launch planning, and growth execution.

You will partner with cross-functional teams to optimize acquisition, retention, and unit economics as the company scales. Responsibilities include shaping category strategy, owning end-to-end launches, and building a high-performing team while expanding consumer offerings and

Qualifications

• 3+ years in category expansion for a D2C brand.
• Deep consumer knowledge with international D2C experience.
• Strong understanding of customer acquisition strategies.
• Ability to evaluate markets and test demand efficiently.
• Fluency in unit economics metrics like CAC and LTV.
• Experience leading cross-functional launches.
• Comfortable operating as the sole DRI before team scaling.

Responsibilities

• Analyze market trends to identify new product opportunities
• Own end-to-end launch plans for new categories
• Develop comprehensive growth strategies for each vertical
• Integrate cross-sell opportunities into existing customer journeys
• Manage unit economics and iterate based on performance metrics
• Ensure long-term customer retention strategies are in place
• Build and lead a high-performing team as the function grows

Skills

Category expansion

D2C growth

Customer acquisition

Market evaluation

Cross-functional leadership

Unit economics

Job description

Ladders is seeking a Product Expansion Lead to drive growth across multiple verticals in a fast-moving healthcare environment. Remote role with high ownership of market evaluation, launch planning, and growth execution.

You will partner with cross-functional teams to optimize acquisition, retention, and unit economics as the company scales. Responsibilities include shaping category strategy, owning end-to-end launches, and building a high-performing team while expanding consumer offerings and