B2C Marketing Lead

Ladders; United States; A distancia; USD 130.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity grant

100% employee-covered medical, dental,

Vision insurance

401(k) plan with 3% match

Student loan contributions

Up to 11 paid holidays and flexible PT

Paid leave for family, health, or个人

Annual in-person events

Descripción de la vacante

Ladders is seeking a B2C Marketing Lead to shape consumer-facing go-to-market efforts for new market launches, with a focus on driving enrollment and building trust across diverse audiences. You will partner with communications, channel, and stakeholder teams to translate complex offerings into clear, high-converting campaigns.

You will oversee performance marketing, creative optimization, and reporting that links spend to measurable consumer action in a remote, United States–based role.

Formación

• 5+ years in B2C or D2C growth marketing or digital acquisition.
• Proven track record of driving enrollments at scale.
• Experience managing paid social budgets on Meta, TikTok, and Google.
• Ability to translate data into actionable insights.
• Experience running performance-driven creator campaigns.
• Comfortable navigating multi-stakeholder approvals.

Responsabilidades

• Develop multi-channel go-to-market plans for city or state launches with audience targets.
• Create and optimize campaigns across diverse populations.
• Develop human-first messaging for targeted groups.
• Translate partner channels into high-converting consumer creative.
• Plan launch moments with partner communications teams.
• Produce and iterate creative assets to build trust with prospective consumers.
• Source and manage local creators and influencers for marketing efforts.
• Set up tracking and reporting to tie spend to enrollments.

Conocimientos

Growth marketing

Paid social advertising

Data-driven optimization

Creator campaigns

Stakeholder management

Descripción del empleo

For our client, we are seeking a B2C Marketing Lead to join the team of a leader in the Finance & Insurance space.

This role will shape consumer-facing go-to-market efforts for new market launches, with a focus on driving enrollment and building trust across diverse audiences.

The position will partner closely with communications, channel, and stakeholder teams to translate complex offerings into clear, high-converting campaigns.

You will also oversee performance marketing, creative optimization, and reporting that connect spend to measurable consumer action.

Location: Remote

Compensation: $130,000 – $180,000 annually

Responsibilities

• Build go-to-market plans for city or state launches, including audience segments and enrollment targets
• Concept and optimize multi-channel campaigns across diverse populations
• Develop human-first messaging for targeted resident groups
• Translate partner channels into high-converting consumer creative
• Plan launch moments with partner communications teams
• Produce and iterate creative assets to establish trust with prospective consumers
• Source and manage local creators and influencers for marketing purposes
• Set up tracking and reporting to tie spend to enrollments

Qualifications

• 5+ years of B2C or D2C growth marketing or digital acquisition experience
• Proven track record of driving large-scale consumer action or enrollment
• Experience managing paid social budgets on platforms like Meta, TikTok, and Google
• Ability to track conversion pathways and translate data into actionable insights
• Skilled in simplifying complex subjects for everyday consumers
• Experience running performance-driven creator campaigns
• Comfortable navigating multi-stakeholder approval processes

Benefits

• Equity grant to share in the company's success
• 100% employee-covered medical, dental, and vision insurance
• 401(k) plan with 3% match
• Direct contributions toward your student loans
• Up to 11 paid holidays and flexible PTO
• Paid leave for family, health, or personal needs
• Annual in-person events

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.