Remote B2B Partner Marketing Strategy Lead

9025 CVS Shared Services Resources LLC; Illinois; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Comprehensive benefits

Bonus eligible

Equity awards

Hybrid/remote options

Job summary

CVS Health's Health100 team is building a partner and B2B marketing function to drive platform adoption and commercial growth. This role leads partner-focused go-to-market strategy, drives demand generation, and enables Sales with strategic materials and launches.

You will define value propositions, create decks, sell sheets, FAQs, and case studies tailored to each audience, and coordinate cross-functional launches with marketing, Sales, and Product.

Qualifications

• 5+ years in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years driving demand generation and supporting pipeline growth.
• 4+ years cross-functional work with Sales and Product teams.
• 3+ years analytical and strategic thinking skills.
• 3+ years operating in a highly matrixed organization.
• 3+ years organization, communication, storytelling, and stakeholder management.

Responsibilities

• Lead partner and B2B marketing strategy and execution.
• Own development and execution of partner-focused go-to-market strategies.
• Drive demand generation and pipeline growth.
• Lead campaigns with Sales and Commercial teams to drive awareness and pipeline.
• Own sales enablement strategy and infrastructure.
• Develop and evolve Health100 sales enablement ecosystem.
• Create partner-focused messaging and materials.
• Define value propositions and supporting materials tailored to audiences.
• Lead launches and commercial readiness.
• Coordinate partner-facing launches with aligned messaging, materials, and timelines.
• Incorporate commercial insights to strengthen strategy.
• Gather feedback to refine messaging and improve effectiveness.
• Own measurement and performance tracking, KPIs and frameworks.

Skills

B2B marketing

Partner messaging

Demand generation

Cross-functional collaboration

Analytical thinking

Matrixed organizations

Storytelling & stakeholder mgmt

Education

Bachelor's degree in Business/Marketing

Job description

CVS Health's Health100 team is building a partner and B2B marketing function to drive platform adoption and commercial growth. This role leads partner-focused go-to-market strategy, drives demand generation, and enables Sales with strategic materials and launches.

You will define value propositions, create decks, sell sheets, FAQs, and case studies tailored to each audience, and coordinate cross-functional launches with marketing, Sales, and Product.