B2B Partner Marketing Lead for Growth & Enablement (Remote)

CVS Health Corporation; Oklahoma; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Comprehensive benefits

Bonus program

Equity awards

Wellness programs

Retirement savings

Job summary

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to drive Health100's partner marketing initiatives across pharmaceutical companies, health plans, PBMs, employers, and digital health partners. You will own demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes.

The role emphasizes ownership of messaging, launches, and sales enablement, ensuring coordinated efforts and measurable impact on revenue.

Qualifications

• 5+ years of experience in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years driving demand generation and supporting pipeline growth.
• 4+ years working cross-functionally with Sales and Product teams.
• 3+ years analytical and strategic thinking skills.
• 3+ years operating in a highly matrixed organization.
• 3+ years communication, storytelling and stakeholder management.

Responsibilities

• Lead partner and B2B marketing strategy and execution, aligning with commercial priorities.
• Drive demand generation and pipeline growth in partnership with Sales and Commercial teams.
• Own sales enablement strategy and infrastructure for partner needs.
• Develop partner-focused messaging and materials (decks, sell sheets, FAQs, case studies).
• Lead launches and commercial readiness with aligned messaging and timelines.
• Incorporate commercial insights from Sales and partner interactions to refine messaging.
• Define KPIs and measurement frameworks to quantify marketing impact on pipeline and engagement.

Skills

B2B marketing

Partner marketing

Demand generation

Cross-functional collaboration

Analytics

Storytelling & messaging

Sales enablement

Education

Bachelor's degree in Business/Marketing

Job description

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to drive Health100's partner marketing initiatives across pharmaceutical companies, health plans, PBMs, employers, and digital health partners. You will own demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes.

The role emphasizes ownership of messaging, launches, and sales enablement, ensuring coordinated efforts and measurable impact on revenue.