B2B Paid Media Growth Strategist

Directive; United States; Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision plans

401(k) with match

Unlimited PTO

Parental leave

Job summary

Directive Consulting is seeking a Paid Strategist to lead and optimize paid media programs for B2B SaaS and tech clients across Google, Facebook and LinkedIn. You’ll manage multiple mid-tier and enterprise accounts, craft client-ready strategies, and collaborate with internal teams to hit growth OKRs.

This remote-first role offers strong analytics, storytelling with data, and quarterly budgeting responsibility.

Qualifications

• 3+ years agency experience in performance/digital marketing.
• Deep expertise across paid search and paid social.
• Experience with B2B SaaS/tech clients in an agency setting.
• Proficiency with ad platforms like Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong PPC fundamentals: keyword research, bid management, optimization.
• Data-driven decisions using Google Analytics/GA4/Excel.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Direct support to client contacts and vendors.
• Plan and optimize budgets across multiple channels.
• Build quarterly strategies and drive campaign performance.
• Ensure accurate lead routing in CRM.
• Execute and optimize PPC campaigns on Google, Facebook and LinkedIn.

Skills

Paid media

PPC management

Google Ads

Facebook Ads

LinkedIn Ads

Data analysis

Campaign optimization

Client management

SaaS/tech experience

Storytelling with data

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is seeking a Paid Strategist to lead and optimize paid media programs for B2B SaaS and tech clients across Google, Facebook and LinkedIn. You’ll manage multiple mid-tier and enterprise accounts, craft client-ready strategies, and collaborate with internal teams to hit growth OKRs.

This remote-first role offers strong analytics, storytelling with data, and quarterly budgeting responsibility.