Remote B2B Marketing Manager – North America

Mcgraw Hill; New York (NY); Remote; USD 82,000 - 107,000; Full time

Job summary

McGraw‑Hill is seeking a Marketing Manager, North America - B2B to drive multi‑channel campaigns across the United States and Canada, collaborating with the Sales team to generate qualified leads and raise product awareness.

This remote role focuses on field events, university roadshows, tradeshows, and digital campaigns, using Marketo, Salesforce, and analytics to optimize pipeline and activation. You’ll work with AMD and the NA Sales team to deliver measurable results.

Qualifications

• 3–5 years of B2B marketing experience, ideally in education, healthcare, publishing, or related sectors.
• Hands-on experience executing multi-channel marketing campaigns from brief through delivery.
• Experience delivering field marketing events, on-campus activations, tradeshows, and in-person activities.
• Proven experience with Marketo or equivalent MAP for campaign build, execution and reporting.
• Experience with Salesforce CRM for lead tracking and reporting is desirable.
• Familiarity with analytics tools (Adobe Analytics/Google Analytics) to monitor performance.
• Strong Excel and PowerPoint skills; project management tools like Asana are a plus.
• Educated to degree level or equivalent.

Responsibilities

• Execute field and on-campus marketing events across the US and Canada, in partnership with the North America Sales team.
• Own sales-facing elements of event delivery: messaging, briefings, alignment, post-event follow-up.
• Collaborate with Event Manager to deliver end-to-end event experiences.
• Support new business development and existing customer engagement through relevant activations.
• Collaborate with Sales to ensure timely MQL handoffs and provide collateral.
• Maintain clear communication on timelines, event activity, and follow-up requirements.
• Coordinate marketing assets with agencies and internal teams; ensure brand guidelines are followed.
• Track budgets, timelines, and deliverables to ensure on-time, on-budget delivery.

Skills

B2B marketing

Field marketing

Campaign management

MAP (Marketo)

Salesforce

Adobe Analytics

Excel

PowerPoint

AI fluency

Education

Bachelor’s degree or equivalent

Tools

Marketo

Salesforce

Adobe Analytics

Google Analytics

Asana

Job description

McGraw‑Hill is seeking a Marketing Manager, North America - B2B to drive multi‑channel campaigns across the United States and Canada, collaborating with the Sales team to generate qualified leads and raise product awareness.

This remote role focuses on field events, university roadshows, tradeshows, and digital campaigns, using Marketo, Salesforce, and analytics to optimize pipeline and activation. You’ll work with AMD and the NA Sales team to deliver measurable results.