Remote B2B Marketing Manager - NA

Mcgraw Hill; United States; Remote; USD 82,000 - 107,000; Full time

Benefits offered by this job

Annual bonus

Job summary

McGraw Hill in North America is seeking a Marketing Manager - B2B to execute integrated marketing campaigns and lead field events across the United States and Canada. You will partner with the Sales team to generate qualified leads and raise product awareness for professional medical and SciTech digital products.

Working closely with the Associate Marketing Director and the North America Sales team, you will translate briefs into engaging, measurable campaigns, coordinate university roadshows,

Qualifications

• 3–5 years of B2B marketing experience.
• Hands-on experience executing multi‑channel marketing campaigns.
• Experience with Marketo or an equivalent marketing automation platform.

Responsibilities

• Execute field and on‑campus marketing events across the United States and Canada.
• Own the Sales‑facing elements of event delivery, including messaging and post‑event follow‑up.
• Collaborate with Sales to align marketing execution with territory priorities and lead handoffs.
• Execute digital campaigns and manage agency activity using MAPs and analytics tools.
• Maintain campaign data and performance reporting in Marketo and Salesforce.

Skills

Project management

Communication

Attention to detail

Creativity

Education

Degree level education

Tools

Marketo

Salesforce

Excel

PowerPoint

Asana

Adobe Analytics

Google Analytics

Job description

McGraw Hill in North America is seeking a Marketing Manager - B2B to execute integrated marketing campaigns and lead field events across the United States and Canada. You will partner with the Sales team to generate qualified leads and raise product awareness for professional medical and SciTech digital products.

Working closely with the Associate Marketing Director and the North America Sales team, you will translate briefs into engaging, measurable campaigns, coordinate university roadshows,