B2B Marketing Lead | NA Remote & Field Campaigns

Mcgraw Hill; Columbus (OH); Remote; USD 82,000 - 107,000; Full time

Job summary

McGraw-Hill in the United States seeks a Marketing Manager, North America - B2B, to drive multi-channel campaigns and on-campus events that engage university audiences and industry partners. You will partner with the AMD and Sales to translate briefs into measurable programs across the US and Canada.

This execution-focused role emphasizes timely delivery, data-driven reporting, and collaboration with agencies and internal teams.

Qualifications

• 3-5 years of B2B marketing experience, ideally in education, healthcare, publishing, or related sector.
• Hands-on experience executing multi-channel marketing campaigns from brief through delivery.
• Experience delivering field marketing events, on-campus activations, tradeshows, and in-person activities.
• Proficiency with Marketo and Salesforce for campaign build, execution, and reporting.
• Experience analyzing campaign performance with analytics tools.

Responsibilities

• Execute field and on-campus events across the US and Canada in partnership with the North America Sales team.
• Own Sales-facing elements of event delivery, including messaging and post-event follow-up.
• Collaborate with the Event Manager to deliver seamless end-to-end events.
• Support pipeline generation by coordinating with Sales and providing campaign collateral.

Skills

B2B marketing

Campaign execution

Field events

Digital campaigns

Lead generation

Sales alignment

Marketing automation

Analytics

Tools

Marketo

Salesforce

Adobe Analytics

Google Analytics

Excel

Job description

McGraw-Hill in the United States seeks a Marketing Manager, North America - B2B, to drive multi-channel campaigns and on-campus events that engage university audiences and industry partners. You will partner with the AMD and Sales to translate briefs into measurable programs across the US and Canada.

This execution-focused role emphasizes timely delivery, data-driven reporting, and collaboration with agencies and internal teams.