Remote B2B Marketing Manager - NA: Events & Campaigns

Mheducation; United States; Remote; USD 82,000 - 107,000; Full time

Job summary

McGraw-Hill in the United States is seeking a Marketing Manager, North America - B2B, to drive multi-channel campaigns that connect professional medical and SciTech audiences with our digital products.

You will execute field events, partner with Sales, and manage digital programs across US and Canada, delivering measurable results and pipeline support.

This remote role requires strong execution, collaboration, and data-driven decision making to advance our commercial goals.

Qualifications

• 3–5 years of B2B marketing experience in education, healthcare, publishing, or related sectors.
• Hands-on experience executing multi-channel marketing campaigns from brief through delivery.
• Experience delivering field marketing events, on-campus activations, tradeshows, and in-person activities.
• Practical experience using Marketo for campaign build, execution, and reporting.
• Experience with Salesforce CRM for lead tracking and reporting is desirable.

Responsibilities

• Execute field and on-campus marketing events across the United States and Canada.
• Collaborate daily with the North America Sales team to align marketing execution with territory priorities, target accounts, and commercial objectives.
• Execute digital campaigns and manage agency activity across multi-channel portfolios.
• Maintain campaign data and performance reporting using Marketo and Salesforce.
• Coordinate marketing assets and production with agencies and internal teams.
• Support budget and project delivery for the North America marketing programs.

Skills

B2B marketing

Field marketing

Campaign management

Marketing automation

Sales alignment

Analytics & reporting

CRM (Salesforce)

Education

Degree level or equivalent

Tools

Marketo

Salesforce

Adobe Analytics

Google Analytics

Excel

PowerPoint

Asana

Job description

McGraw-Hill in the United States is seeking a Marketing Manager, North America - B2B, to drive multi-channel campaigns that connect professional medical and SciTech audiences with our digital products.

You will execute field events, partner with Sales, and manage digital programs across US and Canada, delivering measurable results and pipeline support.

This remote role requires strong execution, collaboration, and data-driven decision making to advance our commercial goals.