Remote B2B Marketing Manager, NA

McGraw Hill LLC.; United States; Remote; USD 82,000 - 107,000; Full time

Job summary

McGraw Hill LLC. is seeking a Marketing Manager, North America – B2B, to translate briefs into integrated campaigns that reach professional medical and SciTech audiences across the United States and Canada.

You’ll drive field events, university roadshows, tradeshows, digital campaigns, and targeted emails, partnering with Sales to fuel MQLs and pipeline growth.

This execution‑focused role emphasizes attention to detail, collaboration, and delivering campaigns on time and within budget.

Qualifications

• 3–5 years of B2B marketing experience in education, healthcare, publishing, or related sectors.
• Hands-on experience executing multi-channel marketing campaigns from brief to delivery.
• Experience delivering field marketing events and on-campus activations.
• Experience with Marketo or an equivalent MAP for campaign build, execution, and reporting.
• Experience with Salesforce for lead tracking and reporting is desirable.
• Familiarity with analytics tools to monitor campaign performance.
• Experience coordinating agencies, vendors, and internal stakeholders.

Responsibilities

• Execute field and on-campus marketing events in North America.
• Own sales-facing event messaging, briefings, alignment and post-event follow-up.
• Collaborate with Event Manager to deliver end-to-end experiences.
• Support pipeline generation with the Sales team.
• Build multi-channel digital campaigns using Marketo and manage content.
• Coordinate with agencies on paid media and tracking.
• Maintain campaign and lead data in Marketo and Salesforce.
• Provide regular performance reports and insights.

Skills

B2B marketing

Campaign management

Field events

Marketing automation

Salesforce CRM

Adobe Analytics

Budget management

Education

Bachelor's degree

Tools

Marketo

Adobe Analytics

Google Analytics

Asana

Job description

McGraw Hill LLC. is seeking a Marketing Manager, North America – B2B, to translate briefs into integrated campaigns that reach professional medical and SciTech audiences across the United States and Canada.

You’ll drive field events, university roadshows, tradeshows, digital campaigns, and targeted emails, partnering with Sales to fuel MQLs and pipeline growth.

This execution‑focused role emphasizes attention to detail, collaboration, and delivering campaigns on time and within budget.