Field Marketing Manager, North America
In this role, you’ll have the opportunity to serve as the vital bridge connecting our North American commercial sales teams with targeted marketing initiatives that accelerate real pipeline momentum.
What You’ll Do
- Regional Marketing Strategy: Develop and execute integrated field marketing plans aligned with commercial growth targets, priority accounts, and industry segments across North America.
- Program & Event Orchestration: Deliver high-impact executive events, webinars, partner activities, and account-based marketing (ABM) campaigns that generate qualified pipeline and accelerate sales opportunities.
- Sales Alignment & Enablement: Partner closely with sales leadership and account executives to identify buyer needs, craft tailored engagement strategies, and provide actionable follow-up toolkits.
- Team Leadership & Mentorship: Manage, coach, and inspire a distributed team. setting clear performance objectives and fostering a collaborative team culture.
- Performance Analytics & Budgeting: Manage the regional field marketing budget and leverage analytics dashboards to track lead velocity, revenue influence, and campaign ROI.
What You’ll Bring
- 5+ years of experience in B2B field marketing or demand generation in multinationals, including at least 2 years of direct people management.
- Bachelor’s degree in marketing, business administration, communications, or equivalent practical experience. Strong knowledge of B2B sales cycles, account-based marketing (ABM) strategies, and integrated campaign execution.
- Demonstrated experience utilizing enterprise marketing technology and CRM platforms, such as Salesforce, Marketo, 6Sense, and GA4.
- Exceptional cross-functional communication and stakeholder management skills, with proven ability to align marketing initiatives with sales goals.
Location: Remote within North America, with occasional travel as required.
Competitive compensation and benefits aligned withOpportunities for continuous learning and professional growth.
Category: Marketing