Remote B2B Cold Email Lead Gen Specialist

Pavago; United States; Remote; USD 45,000 - 75,000; Full time

Job summary

Pavago is seeking a Cold Email Lead Generation Specialist to drive B2B outbound campaigns from prospect research to lead handoff. You will own the complete cold email process, ensuring high deliverability and compliance while working remotely.

You’ll build lists, segment contacts, write compelling copy, and run multi-step sequences across tools like Apollo, Lemlist, Instantly, and Woodpecker. Collaboration with sales and CRM management are key parts of the role.

Qualifications

• 1-2 years in outbound lead generation, SDR, or email marketing campaigns.
• Hands-on with cold email tools (Apollo, Lemlist, Instantly, Woodpecker).
• Strong copywriting for persuasive sales outreach and conversions.

Responsibilities

• Build targeted prospect lists using sales databases and tools.
• Segment contacts by persona, industry, geography, and ICPs.
• Write email copy with personalized subject lines and value-driven messages.

Skills

Outbound lead gen

Cold email campaigns

Copywriting

CRM (Salesforce/HubSpot)

Email deliverability

Data analysis

DNS/SPF/DKIM/DMARC

Excel/Sheets

Tools

Apollo

Lemlist

Instantly

Woodpecker

Job description

Pavago is seeking a Cold Email Lead Generation Specialist to drive B2B outbound campaigns from prospect research to lead handoff. You will own the complete cold email process, ensuring high deliverability and compliance while working remotely.

You’ll build lists, segment contacts, write compelling copy, and run multi-step sequences across tools like Apollo, Lemlist, Instantly, and Woodpecker. Collaboration with sales and CRM management are key parts of the role.