Remote B2B Audience Growth Specialist

Informa Group Plc.; Washington (District of Columbia); On-site; USD 65,000 - 71,000; Full time

Benefits offered by this job

401k match

Health, vision and dental insurance

Open vacation

Work from home or remotely

Job summary

Informa TechTarget in Washington, DC seeks an Audience Growth Marketing Manager to drive subscriber and lead growth across editorial titles. You’ll collaborate with Editorial, Product and Audience Development teams to plan, execute, and optimize multi-channel campaigns that boost engagement and conversion.

You’ll analyze performance, run A/B tests, and craft compelling copy for diverse audiences, while contributing to GTM strategies for new editorial products and events.

Qualifications

• 1–2 years of executing integrated marketing campaigns across social, email and display.
• Publishing or B2B media experience strongly preferred; interest in journalism/media.
• Familiarity with analytics and campaign reporting platforms (GA, Tableau, Looker).
• Excellent copywriting with ability to adapt messaging for diverse audiences.
• Ability to manage multiple campaigns with strong attention to detail.

Responsibilities

• Drive audience acquisition and engagement through multi-channel campaigns.
• Develop and test targeted campaigns across email, paid social, display, and more.
• Create audience-specific copy and assets to maximize conversion and engagement.
• Refine audience segments using data tools to personalize experiences.
• Collaborate with Editorial, Product and Audience Development teams.

Skills

Integrated marketing campaigns

Publishing/B2B media experience

Analytics platforms

Copywriting

Campaign management

Tools

Canva

CMS platforms

Marketing automation

Google Analytics

Tableau

Looker

Job description

Informa TechTarget in Washington, DC seeks an Audience Growth Marketing Manager to drive subscriber and lead growth across editorial titles. You’ll collaborate with Editorial, Product and Audience Development teams to plan, execute, and optimize multi-channel campaigns that boost engagement and conversion.

You’ll analyze performance, run A/B tests, and craft compelling copy for diverse audiences, while contributing to GTM strategies for new editorial products and events.