Remote Audience Growth Editor

Gannett Co; McLean (VA); Remote; USD 93,000 - 95,000; Full time

Job summary

USA TODAY is seeking an innovative, data-driven Audience Editor to lead audience engagement strategy for our news, economy and lifestyles coverage. You will guide growth, discoverability and revenue generation across social, newsletters, search and emerging platforms.

You will translate analytics into actionable steps for journalists, oversee a small team of content creators, and collaborate across divisions to drive growth, discoverability and revenue across social platforms, newsletters and

Qualifications

• Bachelor's or master's degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience.
• At least 5 years of newsroom experience, including management, preferably in an audience development role at a digitally-focused media organization.
• Proven passion and experience with storytelling via social media, search and newsletters, with expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, Threads and more.
• Devotion to peer-to-peer training and ability to lead and train others.

Responsibilities

• Develop strategies, workflows and best practices to rapidly achieve audience growth and discoverability on social, newsletters, emerging platforms and search in collaboration with the greater USA TODAY audience team and the USA TODAY News leadership team.
• Monitor analytics on platform and social, translate data into action steps for journalists on both direct and broader teams.
• Lead audience planning for major events, tentpoles and breaking news, determining packaging and presentation across the audience journey.
• Create, edit or optimize audience-focused content during major events and breaking news when needed.
• Partner cross-divisionally on monetization efforts to grow audience on social media and distributed platforms.
• Manage a team of content creators to ensure brand consistency across channels.
• Create and monitor reporting and KPI progress for loyalty, engagement and business goals.
• Be an innovative thinker willing to experiment to support company goals.

Skills

Audience engagement

Data analytics

Leadership

Cross-functional collaboration

Storytelling via social media

Strategic thinking

Education

Bachelor's or master's degree in communications, journalism, marketing or related field

Tools

Google Analytics

Parse.ly

Meta platform tools

Salesforce

Hootsuite

Echobox

Job description

USA TODAY is seeking an innovative, data-driven Audience Editor to lead audience engagement strategy for our news, economy and lifestyles coverage. You will guide growth, discoverability and revenue generation across social, newsletters, search and emerging platforms.

You will translate analytics into actionable steps for journalists, oversee a small team of content creators, and collaborate across divisions to drive growth, discoverability and revenue across social platforms, newsletters and