Audience Growth Marketing Specialist

Informa TechTarget; Washington (District of Columbia); On-site; USD 65,000 - 71,000; Full time

Job summary

Informa TechTarget is seeking a data-driven marketer to drive audience growth and engagement across newsletters and editorial products. The role collaborates with Editorial, Product, and Audience Development teams to optimize conversion, retention, and lifetime value.

You’ll plan and execute campaigns across email, paid and organic social, and display channels, using analytics to refine segments and messaging.

Qualifications

• 1-2 years executing integrated marketing campaigns across social media (paid specifically), email, and display channels.
• Publishing or B2B media experience strongly preferred; enthusiastic about journalism and the media industry.
• Familiarity with analytics and campaign reporting platforms (Google Analytics, Tableau, Looker, or similar).
• Excellent copywriting skills with the ability to adapt messaging for diverse audiences and channels.
• Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail.

Responsibilities

• Plan, execute, and optimize multi-channel growth campaigns to acquire net new newsletter subscribers and qualified leads across our editorial portfolio
• Develop and test targeted campaigns across email, paid social, organic social, display advertising, and emerging channels
• Create compelling, audience-specific copy and creative assets that maximize conversion and engagement
• Build and refine audience segments using advanced data tools to deliver personalized user experiences across all digital touchpoints
• Understand impact of growth on other audience metrics and KPIs, such as engagement, and work cross-departmentally on related initiatives

Skills

Copywriting

Analytics

Campaign management

Media industry knowledge

Social media marketing

Tools

Google Analytics

Tableau

Looker

Sailthru

Eloqua

Lytics

Unbounce

Job description

Job Description

This role is based in our Washington, D.C., Newton, MA, or New York, NY office.

This is an exciting opportunity to blend creativity with analytics, experiment with emerging channels, and directly impact the growth trajectory of a leading B2B media portfolio. You'll work alongside collaborative teams that value innovation, continuous learning, and measurable results.

This role will report to the Senior Audience Growth Marketing Manager based in the DC office and work across the Audience Development team as required to support our goals.

What you’ll do

Drive Audience Acquisition & Engagement

• Plan, execute, and optimize multi-channel growth campaigns to acquire net new newsletter subscribers and qualified leads across our editorial portfolio
• Develop and test targeted campaigns across email, paid social, organic social, display advertising, and emerging channels
• Create compelling, audience-specific copy and creative assets that maximize conversion and engagement
• Build and refine audience segments using advanced data tools to deliver personalized user experiences across all digital touchpoints
• Understand impact of growth on other audience metrics and KPIs, such as engagement, and work cross-departmentally on related initiatives

Campaign Analytics & Optimization

• Monitor campaign performance in real-time, identifying optimization opportunities to improve conversion rates, engagement metrics, and cost efficiency (CPL/CPC)
• Conduct A/B testing and experimentation to uncover insights that inform future strategies
• Provide actionable reporting and recommendations to stakeholders, highlighting key wins, learnings, and growth opportunities

Launch & Scale New Initiatives

• Support go-to-market strategies for new editorial product launches, special projects, virtual events, and partnership initiatives
• Experiment with and validate new marketing channels to expand audience reach
• Contribute to strategic audience development projects that enhance discovery, retention and lifetime value of our readers

Audience Experience & Support

• Help manage subscriber communications and inquiries through newsletter inboxes, ensuring timely, professional responses
• Advocate for subscriber needs and contribute to improving overall user experience

Cross-Functional Collaboration

• Partner closely with Editorial, Product, and wider Audience Development teams to align campaigns with content strategies and business objectives
• Share insights, trends, and best practices in team meetings to foster a culture of continuous improvement
• Provide flexible support on ad-hoc projects as team priorities evolve

Success Metrics

• Audience Growth: Consistent but smart increase in newsletter subscribers and qualified leads across all publications, understanding and evaluating growth from within specific target reader segments
• Campaign Performance: Measurable improvements in conversion rates, engagement metrics, and cost per lead/click
• Channel Innovation: Successful testing, validation, and scaling of new marketing channels and tactics
• Operational Excellence: Timely campaign execution, accurate reporting, and responsive subscriber support

Qualifications:

Qualifications

Required Experience & Skills

• 1-2 years executing integrated marketing campaigns across social media (paid specifically), email, and display channels
• Publishing or B2B media experience strongly preferred. Enthusiastic about journalism and the media industry.
• Familiarity with analytics and campaign reporting platforms (Google Analytics, Tableau, Looker, or similar)
• Excellent copywriting skills with the ability to adapt messaging for diverse audiences and channels
• Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail

Highly Desirable

• Experience with graphic/video editing tools (Canva or similar)
• Familiarity with CMS platforms and knowledge of marketing automation platforms (Eloqua, Sailthru, etc)
• Experience working in agile or collaborative project management environments

Personal Attributes

• Data-driven mindset with strong analytical and problem-solving skills
• Resourceful and comfortable taking initiative
• Collaborative team player with excellent communication skills
• Curious and eager to experiment with new tools, channels, and strategies
• Strong organizational and project management capabilities

Tools You’ll Use

• Email & Marketing Automation: Sailthru, Eloqua, Lytics (CDP), Unbounce
• Analytics & Reporting: Google Analytics, Tableau, Google Data Studio, Looker
• Project Management: Asana, JIRA, Microsoft Suite
• Social Media: LinkedIn, Facebook, Instagram, YouTube, X/Twitter, Reddit
• Creative & Content: Canva, internal brand asset management tools
• Content Management: SCM, Sailthru CMS

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include:

• Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact : take up to four days per year to volunteer with a philanthropic organization
• Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out : Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $65,000- $71,000 based on experience.

This posting will automatically expire on September 25, 2026.