Global B2B Audience Growth & Advocacy Lead

Corporate Travel Management (CTM) Group; United States; Hybrid; USD 85,000 - 105,000; Full time

Job summary

Corporate Travel Management (CTM) Group is seeking a proactive B2B marketer to amplify executive perspectives, customer stories and strategic narratives across external channels. You will partner with content and marketing teams to drive audience growth, advocacy, community engagement and broader visibility.

The role focuses on identifying opportunities, building relationships, and leveraging AI/automation to create scalable systems that extend CTM's reach and credibility in the market, both

Qualifications

• Bachelor’s degree in marketing, communications, public relations, business, or related field or relevant experience.
• Demonstrated experience growing audience engagement across social, digital, and professional channels.
• Experience managing executive advocacy, employee advocacy, or community-building initiatives.
• Experience interpreting audience and engagement data to inform strategic recommendations.
• Travel industry experience preferred.

Responsibilities

• Develop executive, employee and customer advocacy programs aligned to CTM's strategic priorities.
• Increase the visibility of CTM executives, subject matter experts and customer voices across external channels.
• Create scalable frameworks that encourage employee participation and thought leadership.
• Support initiatives that strengthen CTM's reach, credibility and presence beyond owned channels.
• Develop distribution and amplification plans for campaigns, research, webinars, events and strategic content.
• Repurpose content into channel-specific formats across social, digital, community and media platforms.
• Identify opportunities for external amplification through partners, guest contributions, syndication and industry publications.
• Support speakers, contributors and stakeholders with briefing materials and promotional activities.
• Build CTM's presence across industry communities, associations, professional networks and influencer ecosystems.
• Identify opportunities to increase visibility among buyers, consultants, analysts and industry stakeholders.
• Support engagement around industry events, market trends and emerging conversations.
• Develop relationships with relevant external communities and industry groups.
• Develop visibility plans that position CTM leaders as trusted industry voices.
• Identify opportunities for speaking engagements, podcasts, webinars, interviews and external commentary.
• Support executive presence across key professional and social platforms.
• Translate strategic narratives into content that drives engagement, credibility and influence.
• Monitor audience growth, engagement, advocacy participation, referral traffic, external mentions and share of voice.
• Evaluate amplification performance and identify opportunities to expand reach and influence.
• Provide insights and recommendations to improve visibility, engagement and discoverability.
• Report on program performance, audience growth and market impact.

Skills

B2B growth

Content distribution

Demand generation

LinkedIn proficiency

AI tool experimentation

Executive advocacy

Employee advocacy

Community building

Education

Bachelor’s degree in marketing/communications/PR/business

Job description

Corporate Travel Management (CTM) Group is seeking a proactive B2B marketer to amplify executive perspectives, customer stories and strategic narratives across external channels. You will partner with content and marketing teams to drive audience growth, advocacy, community engagement and broader visibility.

The role focuses on identifying opportunities, building relationships, and leveraging AI/automation to create scalable systems that extend CTM's reach and credibility in the market, both