B2B Advertising Campaign Strategist — Growth & Insights

Coinscapture; United States; On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Vision coverage

Flexible PTO

Paid holidays

401(k)

Job summary

Demandbase, Inc. is seeking an Advertising Campaign Strategist to act as a strategic advisor and media expert. You will manage a book of accounts, maximize media utilization, and deliver actionable insights that drive renewals and expansions.

The role blends campaign management, data analysis, and customer success, collaborating with Ad Ops, Product, and GTM teams to execute high-impact campaigns. This is a growth role with potential to move into Senior/Lead levels.

Qualifications

• Minimum 3 years of experience in digital advertising, ideally with a B2B focus.
• Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients.
• Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact.

Responsibilities

• Manage a book of ~20 customer accounts (volume may vary by segment).
• Drive full utilization of booked media budgets through strategic execution and performance storytelling.
• Build and manage customer audience journeys and campaign briefs.
• Deliver compelling, insight-driven reports that support renewals and expansion.
• Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines.
• Surface optimization opportunities and serve as the voice of the customer in internal planning.

Skills

Digital advertising

Account management

Data analysis

Campaign reporting

Cross-functional collaboration

Storytelling with data

Tools

Salesforce

Excel

PowerPoint

Job description

Demandbase, Inc. is seeking an Advertising Campaign Strategist to act as a strategic advisor and media expert. You will manage a book of accounts, maximize media utilization, and deliver actionable insights that drive renewals and expansions.

The role blends campaign management, data analysis, and customer success, collaborating with Ad Ops, Product, and GTM teams to execute high-impact campaigns. This is a growth role with potential to move into Senior/Lead levels.