Audience Growth & Acquisition Strategy Lead

BNP Media; Birmingham (MI); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401(k)

Employee assistance program

Flexible spending account

Health insurance

Life insurance

Paid time off

Referral program

Vision insurance

Job summary

BNP Media seeks an Associate Director to lead acquisition strategy for audiences across events, subscriptions, and digital campaigns. You will drive registrations, newsletter signups, and paid subscriptions, partnering with Planning, Operations, and Art to translate insights into measurable plans.

Role emphasizes data-informed decision making, channel testing, and cross-functional collaboration with senior stakeholders.

Qualifications

• Experience developing audience acquisition strategy across registrations, leads, newsletters and paid subscriptions.
• Strong messaging, cadence, CTA development and conversion-path planning.
• Data-informed approach to campaign optimization and performance review.
• Collaborates cross-functionally with Planning, Operations, Art and stakeholder teams.
• Experience managing creative requests through project tools such as Asana.

Responsibilities

• Shape acquisition strategy for non-paid growth and paid subscription growth.
• Define messaging direction, cadence, channel strategy, testing, and conversion paths.
• Coordinate with Creative & Art Teams; provide copy direction and landing page details.
• Optimize performance through pacing, registration, lead volume, and conversion data.
• Present acquisition recommendations to executives and sector teams.

Skills

Audience acquisition

Messaging & CTAs

Data-driven optimization

Cross-functional collaboration

Asana project management

Conversion optimization

Paid media

Subscription marketing

Tools

Asana

Job description

BNP Media seeks an Associate Director to lead acquisition strategy for audiences across events, subscriptions, and digital campaigns. You will drive registrations, newsletter signups, and paid subscriptions, partnering with Planning, Operations, and Art to translate insights into measurable plans.

Role emphasizes data-informed decision making, channel testing, and cross-functional collaboration with senior stakeholders.