B2B Subscriptions Growth & ABM Manager

Media Contacts Ltd; New York (NY); On-site; USD 95,000 - 135,000; Full time

Job summary

Media Contacts Ltd in New York is seeking an experienced B2B marketer to own marketing for premium membership and subscription products, driving new business, engagement, retention and revenue growth.

You will lead integrated campaigns across email, digital, content and paid channels, develop ABM and demand gen initiatives, and collaborate with sales, editorial and product teams to identify growth opportunities.

Qualifications

• Experience marketing in B2B subscriptions, memberships or information products.
• Strong digital marketing skills and commercial awareness with a data-driven approach.
• Ability to run integrated campaigns across email, digital, content and paid channels.
• Proven ability to collaborate with sales, editorial and product teams.

Responsibilities

• Lead integrated marketing campaigns across email, digital, content and paid channels.
• Drive membership acquisition, renewals and upselling through targeted campaigns.
• Develop ABM and demand generation initiatives.
• Work with sales, editorial and product teams to identify growth opportunities.

Skills

B2B marketing

Campaign management

Digital marketing

ABM

Demand generation

Data-driven

Cross-functional collaboration

Tools

CRM

Marketing automation

Job description

Media Contacts Ltd in New York is seeking an experienced B2B marketer to own marketing for premium membership and subscription products, driving new business, engagement, retention and revenue growth.

You will lead integrated campaigns across email, digital, content and paid channels, develop ABM and demand gen initiatives, and collaborate with sales, editorial and product teams to identify growth opportunities.