Audience Growth Marketing Specialist

Informa Group Plc.; Washington (District of Columbia); On-site; USD 65,000 - 71,000; Full time

Benefits offered by this job

401k match

Health, vision and dental insurance

Open vacation

Work from home or remotely

Job summary

Informa TechTarget in Washington, DC seeks an Audience Growth Marketing Manager to drive subscriber and lead growth across editorial titles. You’ll collaborate with Editorial, Product and Audience Development teams to plan, execute, and optimize multi-channel campaigns that boost engagement and conversion.

You’ll analyze performance, run A/B tests, and craft compelling copy for diverse audiences, while contributing to GTM strategies for new editorial products and events.

Qualifications

• 1–2 years of executing integrated marketing campaigns across social, email and display.
• Publishing or B2B media experience strongly preferred; interest in journalism/media.
• Familiarity with analytics and campaign reporting platforms (GA, Tableau, Looker).
• Excellent copywriting with ability to adapt messaging for diverse audiences.
• Ability to manage multiple campaigns with strong attention to detail.

Responsibilities

• Drive audience acquisition and engagement through multi-channel campaigns.
• Develop and test targeted campaigns across email, paid social, display, and more.
• Create audience-specific copy and assets to maximize conversion and engagement.
• Refine audience segments using data tools to personalize experiences.
• Collaborate with Editorial, Product and Audience Development teams.

Skills

Integrated marketing campaigns

Publishing/B2B media experience

Analytics platforms

Copywriting

Campaign management

Tools

Canva

CMS platforms

Marketing automation

Google Analytics

Tableau

Looker

Job description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

This role is based in our Washington, D.C., Newton, MA, or New York, NY office.

This is an exciting opportunity to blend creativity with analytics, experiment with emerging channels, and directly impact the growth trajectory of a leading B2B media portfolio. You'll work alongside collaborative teams that value innovation, continuous learning, and measurable results.

This role will report to the Senior Audience Growth Marketing Manager based in the DC office and work across the Audience Development team as required to support our goals.

What you’ll do

Drive Audience Acquisition & Engagement

• Plan, execute, and optimize multi-channel growth campaigns to acquire net new newsletter subscribersand qualified leads across our editorial portfolio
• Develop and test targeted campaigns across email, paid social, organic social, display advertising, and emerging channels
• Create compelling, audience-specific copy and creative assets that maximize conversion and engagement
• Build and refine audience segments using advanced data tools to deliver personalized user experiences across all digital touchpoints
• Understand impact of growth on other audience metrics and KPIs, such as engagement, and work cross-departmentally on related initiatives

Campaign Analytics & Optimization

• Monitor campaign performance in real-time, identifying optimization opportunities to improve conversion rates, engagement metrics, and cost efficiency (CPL/CPC)
• Conduct A/B testing and experimentation to uncover insights that inform future strategies
• Provide actionable reporting and recommendations to stakeholders, highlighting key wins, learnings, and growth opportunities

Launch & Scale New Initiatives

• Support go-to-market strategies for new editorial product launches, special projects, virtual events, and partnership initiatives
• Experiment with and validate new marketing channels to expand audience reach
• Contribute to strategic audience development projects that enhance discovery, retention and lifetime value of our readers

Audience Experience & Support

• Help manage subscriber communications and inquiries through newsletterinboxes, ensuring timely, professional responses
• Advocate for subscriber needs and contribute to improving overall user experience

Cross-Functional Collaboration

• Partner closely with Editorial, Product, and wider Audience Development teamsto align campaigns with content strategies and business objectives
• Share insights, trends, and best practices in team meetings to foster a culture of continuous improvement
• Provide flexible support on ad-hoc projects as team priorities evolve

Success Metrics

• Audience Growth: Consistent but smart increase in newsletter subscribers and qualified leads across all publications, understanding and evaluating growth from within specific target reader segments
• Campaign Performance: Measurable improvements inconversion rates, engagement metrics, and cost per lead/click
• Channel Innovation: Successful testing, validation, and scaling of new marketing channels and tactics
• Operational Excellence: Timely campaign execution, accurate reporting, and responsive subscriber support

Qualifications

Required Experience & Skills

• 1-2 years executing integrated marketing campaigns across social media (paid specifically), email, and display channels
• Publishing or B2B media experience strongly preferred. Enthusiastic about journalism and the media industry.
• Familiaritywith analytics and campaign reporting platforms (Google Analytics, Tableau, Looker, or similar)
• Excellent copywriting skills with the ability to adapt messaging for diverse audiences and channels
• Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail

Highly Desirable

• Experience with graphic/video editing tools (Canva or similar)
• Familiarity with CMS platforms and knowledge of marketing automation platforms (Eloqua, Sailthru, etc)
• Experience working in agile or collaborative project management environments

Personal Attributes

• Data-driven mindset with strong analytical and problem-solving skills
• Resourceful and comfortable taking initiative
• Collaborative team player with excellent communication skills
• Curious and eager to experiment with new tools, channels, and strategies
• Strong organizational and project management capabilities

Tools You’ll Use

• Project Management: Asana, JIRA, Microsoft Suite
• Social Media: LinkedIn, Facebook, Instagram, YouTube, X/Twitter, Reddit
• Creative & Content: Canva, internal brand asset management tools

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer andcomplies withall applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race,color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations toassistyour participation in the hiring process and, or in the advertised position, please inform theappropriate TalentAcquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTargetcomplies withthe Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal,stateor local law.

We believe thatgreat thingshappen when people connect face-to-face.That'swhy we work in-person with each other, or with customers and partners, three days a week or more. Whenyou’renot spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. Whenit’stime for the next step, we encourage and support internal job moves
• Time out:Open Vacation, plus 10 national holidays,and thechanceto work from(almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAPassistance, mental health first aiders, free access to a wellness app and more
• Recognition forgreat work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $65,000- $71,000 based on experience.

This posting will automatically expire on September 25, 2026.

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