Audience Marketing Manager - B2B SaaS Growth

UKG; Florida; On-site; USD 91,000 - 131,000; Full time

Job summary

UKG is seeking a strategic, collaborative marketer to shape audience strategy, messaging, and go-to-market content for service-led, distribution-intensive organizations. You will translate research and insights into compelling stories for business audiences and collaborate with Sales, Field Marketing, Demand Gen, Product Marketing, and Analytics to drive pipeline and revenue.

You will connect marketing engagement to revenue by applying knowledge of B2B buyer journeys, account-based marketing,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6+ years of relevant experience in B2B marketing, industry marketing, audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go-to-market marketing.
• Proven ability to independently develop audience strategy, messaging, and sales-ready content that supports measurable business outcomes.
• Experience partnering with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams in a matrixed organization.
• Strong understanding of B2B buyer journeys, buying groups, account-based marketing, campaign activation, and the relationship between marketing engagement, pipeline, and revenue.
• Excellent writing, presentation, facilitation, project management, and interpersonal skills.
• Ability to manage multiple priorities and influence without direct authority.
• Ability to synthesize market research, customer insight, operational detail, and performance data into clear recommendations and compelling stories.
• Experience in SaaS/HCM/payroll/workforce management or similar enterprise software environment.

Responsibilities

• Develop audience strategies, messaging, and sales-ready content that support measurable business outcomes.
• Translate complex workforce, service, distribution, and operations topics into clear, compelling stories for business audiences.
• Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams.
• Apply a strong understanding of B2B buyer journeys, buying groups, account-based marketing, and campaign activation.
• Synthesize market research, customer insights, operational detail, and performance data into clear recommendations.
• Create vertical campaigns, thought leadership, field and event content, executive communications, customer stories, and sales enablement materials.
• Support messaging and content across service-led, distribution-intensive, and distributed-workforce customer segments.
• Use CRM insights, marketing automation data, and content governance practices to improve effectiveness.
• Represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.

Skills

Audience strategy

Messaging

Sales enablement content

B2B marketing

Go-to-market execution

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM

Marketing Automation

Job description

UKG is seeking a strategic, collaborative marketer to shape audience strategy, messaging, and go-to-market content for service-led, distribution-intensive organizations. You will translate research and insights into compelling stories for business audiences and collaborate with Sales, Field Marketing, Demand Gen, Product Marketing, and Analytics to drive pipeline and revenue.

You will connect marketing engagement to revenue by applying knowledge of B2B buyer journeys, account-based marketing,