Remote Audience Insight Strategist

the shelf; United States; Remote; CAD 127,000 - 198,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Competitive salary

Impactful campaigns

Job summary

The Shelf is seeking a strategist who turns consumer research, audience intelligence, and cultural insight into marketing strategy. You will analyze audience behavior and signals to shape creator strategies, messaging, and concepts for major brand partners.

Your work will influence how campaigns are designed and executed, and you will translate insights into strategic recommendations with leadership to drive real marketing outcomes.

Qualifications

• 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles.
• Experience translating research or audience data into marketing or strategic recommendations.
• Strong analytical thinking combined with clear storytelling and presentation skills.
• Comfort working with both qualitative and quantitative insights.

Responsibilities

• Translate consumer insights into campaign strategy.
• Develop insight-driven creator strategies.
• Support client strategy and campaign planning.
• Contribute to thought leadership.
• Identify emerging trends in consumer behavior.

Skills

Audience strategy

Consumer insights

Research

Data storytelling

Qualitative & quantitative

Tools

YouGov

GWI

Brandwatch

Sprinklr

Talkwalker

Meltwater

Job description

The Shelf is seeking a strategist who turns consumer research, audience intelligence, and cultural insight into marketing strategy. You will analyze audience behavior and signals to shape creator strategies, messaging, and concepts for major brand partners.

Your work will influence how campaigns are designed and executed, and you will translate insights into strategic recommendations with leadership to drive real marketing outcomes.