Audience-Driven Creative Strategist

First; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

First Media is seeking an experienced Creative Strategist to develop creative strategies for new client and product launches. You will translate research and consumer insights into compelling advertising concepts and scripts that drive customer acquisition.

In this hands-on role, you will identify audience segments, craft messaging angles, and build initial testing strategies. You’ll guide production teams from research through scripting, production and launch, collaborating with performance

Qualifications

• Proven experience developing creative strategies for new client/product launches.
• Strong consumer research skills to identify distinct audience segments and motivations.
• Exceptional copywriting and direct-response concepts for paid social and other channels.
• Experience collaborating with production, creative, and performance marketing teams.

Responsibilities

• Lead launch research: develop understanding of clients' products, markets and value propositions to identify strong opportunities.
• Develop audience-led creative strategies and testing plans tailored to different customer groups.
• Concept and script: write direct-response concepts and scripts for paid social that communicate product value.
• Apply launch best practices and performance marketing principles to establish effective initial testing strategies.
• Guide creative execution with producers, editors and designers to bring concepts to life.
• Learn and optimize by working with performance teams to evolve strategy as data develops.

Job description

First Media is seeking an experienced Creative Strategist to develop creative strategies for new client and product launches. You will translate research and consumer insights into compelling advertising concepts and scripts that drive customer acquisition.

In this hands-on role, you will identify audience segments, craft messaging angles, and build initial testing strategies. You’ll guide production teams from research through scripting, production and launch, collaborating with performance