Influencer Marketing Strategy Lead

Rippling; United States; Remote; USD 110,000 - 180,000; Full time

Benefits offered by this job

Healthcare coverage

Flexible PTO

Company holidays

In-person off-sites in Atlanta

Job summary

The Shelf is a fast-growing influencer marketing agency blending data science with creativity. We’re hiring a Strategy Manager to shape the future of influencer marketing, bringing cultural insight and creative strategy to life through storytelling.

You’ll source high‑quality creators who align with client goals and support innovation across campaigns, renewals, and agency marketing efforts. You’ll work with multiple teams to deliver strategic impact, from trend analysis and creator discovery to

Qualifications

• 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar.
• A strong writer and storyteller who brings clarity to complexity.
• Curious, proactive, and scrappy—you love turning noise into signal.
• Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT.
• Strong with Google Slides or PowerPoint.
• Bonus: Trend forecasting, creator discovery, or early‑stage AI experience.
• Bonus: Experience at a startup, creative agency, or marketing‑tech company.

Responsibilities

• Research platforms, brands, and verticals.
• Analyze data pulled from social listening tools to craft data‑driven campaign narratives.
• Identify algorithm‑centric cultural trends shaping content and influencer strategy.
• Build data‑rich decks for pitches and campaigns.
• Source high‑quality creators within the social landscape.
• Craft campaign concepts that show creative excellence and innovation.
• Align creator ecosystems and platform behaviors with campaign goals.
• Present strategies to clients in a clear, persuasive way.
• Act as a consultative partner to clients and shape strategic approaches in real time.
• Explore and apply AI‑driven processes to elevate proposals and client deliverables.
• Support trendspotting and creator discovery using AI.

Skills

Storytelling

Written communication

Analytical thinking

Project management

Tools

Infegy

Brandwatch

TikTok Creative Center

YouGov

SparkToro

Reddit

ChatGPT

Google Slides

PowerPoint

Job description

The Shelf is a fast-growing influencer marketing agency blending data science with creativity. We’re hiring a Strategy Manager to shape the future of influencer marketing, bringing cultural insight and creative strategy to life through storytelling.

You’ll source high‑quality creators who align with client goals and support innovation across campaigns, renewals, and agency marketing efforts. You’ll work with multiple teams to deliver strategic impact, from trend analysis and creator discovery to