Strategy & Insights Manager (Influencer Marketing)

The Shelf Influencer Marketing Agency; Atlanta (GA); On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

100% covered healthcare

Flexible PTO

Company holidays honored

Off-sites in Atlanta

Job summary

The Shelf is seeking a Strategy Manager to shape our approach to influencer campaigns with cultural insight and data‑driven storytelling. You will source creators aligned with client goals, support innovation across campaigns and renewals, and influence agency marketing efforts with creative strategy.

You'll collaborate with cross‑functional teams—Creative, New Business, Marketing, Product, and beyond—bringing AI‑driven processes to proposals and driving trend‑spotting through data and narrative

Qualifications

• 6–8 years in strategy or influencer marketing.
• Strong writing and storytelling abilities.
• Experience turning data into narratives and decks.

Responsibilities

• Build data-rich decks for pitches and campaigns.
• Translate data into compelling narratives.
• Source high-quality creators aligned with client goals.
• Craft campaign concepts with creative excellence.
• Present strategies to clients with clear insights.
• Collaborate cross-functionally with Creative, New Business, Marketing, Product, and Agency-wide teams.

Skills

Storytelling

Data analysis

Influencer marketing

Creator discovery

AI awareness

Presentation skills

Tools

Infegy

YouGov

SparkToro

TikTok Creative Center

Reddit

ChatGPT

Job description

About the Shelf

The Shelf is a fast‑growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance‑first and culturally relevant. We prove our claims with results: our top‑funnel campaigns outperformed a client’s lower‑funnel agency campaigns by 5× in conversions, TikTok verified that our campaigns perform 500× above their ad benchmarks in watch time, and one of our TikTok ads ranked #2 globally for an entire month. We set ourselves apart with a people‑first culture that discourages burnout, upholds a true 40‑hour workweek, and invests deeply in our team’s well‑being and growth. Benefits include 100% covered healthcare, flexible PTO, company holidays that are honored, and in‑person off‑sites in Atlanta.

About The Role

We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. The role involves bringing cultural insight and creative strategy to life through storytelling, sourcing high‑quality creators who align with client goals, and supporting innovation across campaigns, client renewals, and agency marketing efforts.

What You’ll Do

• Market Intelligence Support
  • Research platforms, brands, and verticals
  • Analyze data pulled from social listening tools to craft compelling, data‑driven campaign narratives
  • Identify algorithm‑centric cultural trends shaping content and influencer strategy
• Strategy Support
  • Build data‑rich decks for pitches and campaigns
  • Translate data into compelling narratives
  • Source high‑quality, relevant creators within the social landscape
  • Craft campaign concepts that demonstrate creative excellence and innovative thinking
  • Align creator ecosystems and platform behaviors with campaign goals
  • Present strategies to clients, articulating insights and recommendations persuasively
  • Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
• AI & Content Intelligence
  • Explore and apply innovative AI‑driven processes to elevate proposals and client deliverables
  • Support initiatives around trendspotting and creator discovery using AI
• Cross‑Functional Collaboration
  • Creative: support ongoing client renewals with trend and creator insight
  • New Business: contribute to RFPs with standout strategy and creator POVs
  • Marketing: provide strategic input and support for agency webinars and thought leadership content
  • Product: partner with internal stakeholders on evolving agency tech and UI needs
  • Agency‑wide: support case study upkeep to ensure best‑in‑class examples of our work are captured and published

Qualifications

• 6–8 years of experience in strategy, insights, consumer research, influencer marketing, or a similar field
• A strong writer and storyteller who brings clarity to complexity
• Curious, proactive, and scrappy, with a knack for turning noise into signal
• Familiar with tools such as Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, and ChatGPT
• Strong skills in Google Slides or PowerPoint
• Bonus: trend forecasting, creator discovery, or early‑stage AI experience
• Bonus: experience at a startup, creative agency, or marketing‑tech company
• Major Bonus: strong visual design skills

Why You’ll Love It Here

We’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.