Director, Audience Strategy & Connections — Remote

Wpromote; El Segundo (CA); À distance; USD 118 000 - 130 000; Plein temps

Avantages offerts par ce poste

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet보험

Résumé du poste

Wpromote is seeking a senior strategist with 6–8 years of consumer insights experience to shape cross-channel strategies. You will translate data into bold, insight-driven plans and partner with integrated media teams across traditional and digital channels.

You will help develop consumer journeys, inform media investments, and present strategic recommendations to senior stakeholders.

Qualifications

• 6–8 years of experience in consumer insights or connections strategy within an Advertising/Media agency environment.
• Deep expertise using audience and competitive intelligence tools to translate data into bold, insight-driven strategies.
• Proven success partnering with integrated media teams to develop and execute strategies across traditional and digital channels.
• Ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment.
• Experience supporting new business pitches and collaborating closely with media strategy.
• Experience presenting strategic recommendations to senior client stakeholders and internal leadership.
• Deep understanding of media landscape across digital, social, programmatic, and traditional channels.
• Strong analytical skills to identify meaningful insights and patterns.
• Experience developing consumer journey frameworks and campaign platforms.
• Working knowledge with AI tools and designing prompts for ideation and framework development.

Responsabilités

• Develop strategic connections strategies across paid, owned, and earned channels.
• Conduct analysis to uncover category, cultural, and consumer insights.
• Create consumer journeys mapping the path to purchase and inform cross-channel strategy decisions.
• Serve as a strategic thought partner guiding media investment decisions.
• Collaborate with media, data, account, and creative teams to align guidance with campaign objectives.
• Define measurement frameworks across the consumer journey beyond clicks to business outcomes.
• Represent the agency's strategic point of view in client presentations and new business pitches.
• Lead strategy and insights on new business pitches and collaborate with media strategy.
• Contribute to thought leadership initiatives positioning the agency as an industry leader.
• Provide strategic guidance and feedback to cross-functional partners on assigned accounts.

Connaissances

Audience intelligence

Competitive intelligence

Stakeholder management

Presentation skills

Strategic thinking

Outils

GWI

MRI-Simmons

Resonate

Kantar/Media Radar

Pathmatics

EDO

Similarweb

Description du poste

Wpromote is seeking a senior strategist with 6–8 years of consumer insights experience to shape cross-channel strategies. You will translate data into bold, insight-driven plans and partner with integrated media teams across traditional and digital channels.

You will help develop consumer journeys, inform media investments, and present strategic recommendations to senior stakeholders.