Influencer Strategy & Insights Architect

The Shelf Influencer Marketing Agency; Atlanta (GA); On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

100% covered healthcare

Flexible PTO

Company holidays honored

Off-sites in Atlanta

Job summary

The Shelf is seeking a Strategy Manager to shape our approach to influencer campaigns with cultural insight and data‑driven storytelling. You will source creators aligned with client goals, support innovation across campaigns and renewals, and influence agency marketing efforts with creative strategy.

You'll collaborate with cross‑functional teams—Creative, New Business, Marketing, Product, and beyond—bringing AI‑driven processes to proposals and driving trend‑spotting through data and narrative

Qualifications

• 6–8 years in strategy or influencer marketing.
• Strong writing and storytelling abilities.
• Experience turning data into narratives and decks.

Responsibilities

• Build data-rich decks for pitches and campaigns.
• Translate data into compelling narratives.
• Source high-quality creators aligned with client goals.
• Craft campaign concepts with creative excellence.
• Present strategies to clients with clear insights.
• Collaborate cross-functionally with Creative, New Business, Marketing, Product, and Agency-wide teams.

Skills

Storytelling

Data analysis

Influencer marketing

Creator discovery

AI awareness

Presentation skills

Tools

Infegy

YouGov

SparkToro

TikTok Creative Center

Reddit

ChatGPT

Job description

The Shelf is seeking a Strategy Manager to shape our approach to influencer campaigns with cultural insight and data‑driven storytelling. You will source creators aligned with client goals, support innovation across campaigns and renewals, and influence agency marketing efforts with creative strategy.

You'll collaborate with cross‑functional teams—Creative, New Business, Marketing, Product, and beyond—bringing AI‑driven processes to proposals and driving trend‑spotting through data and narrative