Audience Intelligence Manager (Influencer Marketing)

the shelf; United States; Remote; CAD 127,000 - 198,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Competitive salary

Impactful campaigns

Job summary

The Shelf is seeking a strategist who turns consumer research, audience intelligence, and cultural insight into marketing strategy. You will analyze audience behavior and signals to shape creator strategies, messaging, and concepts for major brand partners.

Your work will influence how campaigns are designed and executed, and you will translate insights into strategic recommendations with leadership to drive real marketing outcomes.

Qualifications

• 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles.
• Experience translating research or audience data into marketing or strategic recommendations.
• Strong analytical thinking combined with clear storytelling and presentation skills.
• Comfort working with both qualitative and quantitative insights.

Responsibilities

• Translate consumer insights into campaign strategy.
• Develop insight-driven creator strategies.
• Support client strategy and campaign planning.
• Contribute to thought leadership.
• Identify emerging trends in consumer behavior.

Skills

Audience strategy

Consumer insights

Research

Data storytelling

Qualitative & quantitative

Tools

YouGov

GWI

Brandwatch

Sprinklr

Talkwalker

Meltwater

Job description

About The Shelf

At The Shelf, consumer insight sits at the center of how we build marketing campaigns. Our strategy team starts by understanding who audiences are, what they care about, and how they behave online, then translates those insights into creator strategies, creative concepts, and performance-driven campaigns for global brands.

We partner with companies like Samsung, Uniqlo, H&M; and other leading brands to design creator campaigns rooted in audience understanding, cultural relevance, and measurable performance.

We’re looking for someone who enjoys turning consumer research, audience intelligence, and cultural insight into marketing strategy. If you’ve worked in consumer insights, audience research, social intelligence, or media strategy and have wanted to see your insights shape real campaigns, this role was built for you.

About the role

This role sits at the intersection of consumer research, audience intelligence, and marketing strategy. You will analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners.

Unlike many insight roles where research stops at a report or presentation, your work here will directly influence how campaigns are designed and executed.

You will work closely with internal teams and company leadership to translate insights into strategic recommendations that drive real marketing outcomes.

The insights generated by this role influence not only campaign strategy but also the broader thinking and thought leadership that shapes how The Shelf advises brands.

What you'll do

Translate consumer insights into campaign strategy

• Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
• Use social listening and cultural signals to identify emerging conversations and trends
• Translate findings into clear strategic recommendations for internal teams and clients

Develop insight-driven creator strategies

• Identify audience segments and communities relevant to brand campaigns
• Inform creator selection and creative direction using consumer insights
• Collaborate with creative, account, and media teams to shape campaign concepts

Support client strategy and campaign planning

• Contribute to campaign strategy development for major brand partners
• Present insights and strategic recommendations internally and to clients
• Help develop messaging frameworks grounded in audience motivations and behavior

Contribute to thought leadership

• Identify emerging trends in consumer behavior and creator marketing
• Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

Who This Role Is Great For

• Consumer insights or research teams
• Audience strategy or intelligence roles at media agencies
• Social listening or cultural intelligence teams
• Data and analytics roles within creator marketing platforms
• You may currently work in a role where you analyze audience data or consumer research but want to see those insights directly influence creative ideas, creator partnerships, and real marketing campaigns.

What We're Looking For

• 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles
• Experience translating research or audience data into marketing or strategic recommendations
• Strong analytical thinking combined with clear storytelling and presentation skills
• Comfort working with both qualitative and quantitative insights

Experience working with audience research or social intelligence tools such as YouGov, GWI, Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.

Why This Role Is Different

At many companies, insights stop at a report or presentation. At The Shelf, insights drive real marketing decisions.

Your work will directly influence:

• Campaign strategy
• Creator selection
• Creative direction
• How brands approach creator marketing

This role also works closely with leadership and has the opportunity to help shape how our strategy team evolves as the company continues to grow.

What We Offer

• Fully remote team across the US, Canada, and Europe
• Opportunity to work with leading global brands
• Competitive salary and benefits
• Flexible work environment
• A chance to help shape the future of insights-driven creator marketing