Remote Ad Trafficking & Tracking Specialist II

Cox Automotive; Tallahassee (FL); Remote; USD 61,000 - 92,000; Full time

Job summary

Cox Automotive is seeking a Digital Marketing / Communications Specialist II to manage ad serving and trafficking for paid media. This remote role requires residence in the Eastern or Central Time Zones, with hybrid options near office locations.

You will traffic creative, manage tag implementation, monitor delivery, and collaborate with Marketing Technology and web teams to ensure accurate measurement and performance.

Qualifications

• Bachelor's degree in related discipline and 2 years' experience, or equivalent mix.
• Hands-on ad trafficking experience with an ad server such as Campaign Manager 360.
• Experience resolving delivery and impression discrepancies with publishers or platforms.
• Familiarity with ad tags, pixels, and DV360 or similar DSPs.

Responsibilities

• Traffics display, video, native, and rich media into the ad server and buying platforms.
• Builds and maintains ad server placement structures, creative assignments, and ad associations.
• Manages creative rotation and weighting across flights and dayparting per plan.
• Generates trafficking sheets and ad tags and confirms implementation prior to launch.
• Implements and validates conversion pixels, floodlight tags, and event tracking.
• Monitors delivery across ad servers and resolves discrepancies with publishers and platforms.

Skills

Ad trafficking

Campaign management

Troubleshooting

Vendor coordination

Attention to detail

Communication

Project coordination

Education

Bachelor's degree in related discipline

Tools

Campaign Manager 360

DV360

Excel

Monday.com

Job description

Cox Automotive is seeking a Digital Marketing / Communications Specialist II to manage ad serving and trafficking for paid media. This remote role requires residence in the Eastern or Central Time Zones, with hybrid options near office locations.

You will traffic creative, manage tag implementation, monitor delivery, and collaborate with Marketing Technology and web teams to ensure accurate measurement and performance.