Remote Digital Ad Trafficking & Campaign Ops II

Cox Enterprises; Town of Texas (WI); Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Work-life balance

Healthcare options

401(k) with company match

Professional development

Job summary

Cox Enterprises is seeking a Digital Marketing / Communications Specialist II to manage ad serving, trafficking, and tracking across paid campaigns. The role ensures correct deployment of creative, tags, and measurements in Campaign Manager 360 and other platforms, coordinating with publishers and vendors.

You will monitor delivery, troubleshoot discrepancies, maintain tag documentation, and support campaign launches with a strong focus on QA and data accuracy.

Qualifications

• Bachelor's degree in a related discipline.
• 2+ years in ad trafficking or digital marketing.
• Experience with ad servers and tracking pixels.
• Strong attention to detail and problem solving.
• Ability to collaborate with agencies, publishers and vendors.

Responsibilities

• Traffics display, video, native, and rich media creative into the ad server and buying platforms, verifying specifications, click-through URLs, and third-party tag integrity.
• Builds and maintains ad server placement structures, creative assignments, and ad associations aligned to campaign taxonomy and naming standards.
• Manages creative rotation and weighting across flights, executing scheduled swaps, sequencing, and dayparting as directed by the campaign plan.
• Generates and distributes trafficking sheets and ad tags to publishers and confirms correct implementation prior to launch.
• Retrieves, versions, and stores creative assets so the correct materials are in market at all times.
• Implements and validates conversion pixels, floodlight tags, and event tracking in coordination with Marketing Technology and web teams.
• Audits tag placement across landing pages and site templates, identifying missing, duplicated, or misfiring tags.
• Maintains tag documentation mapping each tag to its campaign, conversion event, and owner.
• Coordinates tag requests with third-party vendors including verification, rich media, and measurement partners.
• Monitors delivery across ad servers, buying platforms, and publisher reporting, identifying impression, click, and conversion discrepancies.
• Investigates and resolves discrepancies with publishers, platforms, and ad-serving vendors, documenting root cause and resolution.
• Troubleshoots creative rendering, latency, and serving failures and executes corrective trafficking changes.
• Escalates unresolved technical issues with a clear summary of the investigation completed to date.
• Tracks recurring discrepancy patterns by publisher or platform and surface them for commercial follow-up.
• Owns ad-serving hygiene including retirement of completed placements, archiving of inactive creative, and removal of orphaned tags.
• Monitors ad-serving impression consumption against the contracted vendor commitment and flags pacing variances.
• Supports invoice validation for ad-serving costs by reconciling served impressions against vendor reporting.
• Maintains ad-serving configuration documentation including user access, naming standards, and trafficking procedures.
• Executes quality assurance checks covering rendering, click-through function, tracking, and creative accuracy before every launch.
• Pulls ad server delivery reporting and provides served impression, click, and rotation data to support campaign reporting.
• Coordinates with the Activation Sr Specialist and respective teams on logistics, execution, and metrics for each launch.
• Designs and develops trafficking status views giving the team visibility into what is built, what is pending, and what is blocked.
• Stays current on ad serving standards, creative formats, privacy and signal-loss developments affecting tag-based measurement.

Skills

Ad trafficking

Campaign Manager 360

Tag management

DV360

Excel

Vendor coordination

Education

Bachelor's degree in related field

Tools

Campaign Manager 360

DV360

Monday.com

Google Tag Manager

Job description

Cox Enterprises is seeking a Digital Marketing / Communications Specialist II to manage ad serving, trafficking, and tracking across paid campaigns. The role ensures correct deployment of creative, tags, and measurements in Campaign Manager 360 and other platforms, coordinating with publishers and vendors.

You will monitor delivery, troubleshoot discrepancies, maintain tag documentation, and support campaign launches with a strong focus on QA and data accuracy.