Remote Ad Trafficking & Digital Marketing Specialist II

Cox Automotive; Belleville (MI); Remote; USD 61,000 - 92,000; Full time

Benefits offered by this job

Competitive salary

Bonus plan

Healthcare

401(k)

Professional development

Parental leave

Pet insurance

Employee discounts

Job summary

Cox Automotive seeks a Digital Marketing / Communications Specialist II to own ad serving and trafficking for paid media. You will work with campaigns, tag implementations, and partner vendors to ensure accurate delivery and reporting. Hybrid or remote working within Eastern/Central time zones is supported.

The role emphasizes operational discipline, collaboration with Marketing Tech and web teams, and ongoing optimization of ad-serving hygiene and performance.

Qualifications

• Bachelor's degree required; combination with experience considered.
• Hands-on ad trafficking in an ad server or third-party system.
• Experience resolving delivery and impression discrepancies with publishers or platforms.
• Experience with agencies, publishers, and vendors on troubleshooting.

Responsibilities

• Traffics display, video, native, and rich media creatives into ad servers and platforms.
• Maintains ad server placement structures, creative assignments, and associations.
• Manages creative rotation, scheduling, and dayparting per campaign plan.
• Generates trafficking sheets and ad tags for publishers; ensures correct implementation.
• Retrieves and stores creative assets to keep markets up to date.

Skills

Ad trafficking

Tag management

Pixel tracking

Discrepancy resolution

Vendor coordination

Campaign analytics

Communication

Education

Bachelor's degree in related discipline

Tools

Campaign Manager 360

DV360

Excel

Monday.com

Job description

Cox Automotive seeks a Digital Marketing / Communications Specialist II to own ad serving and trafficking for paid media. You will work with campaigns, tag implementations, and partner vendors to ensure accurate delivery and reporting. Hybrid or remote working within Eastern/Central time zones is supported.

The role emphasizes operational discipline, collaboration with Marketing Tech and web teams, and ongoing optimization of ad-serving hygiene and performance.