Remote Ad Trafficking Specialist II

Cox Automotive; New York (NY); Remote; USD 61,000 - 92,000; Full time

Benefits offered by this job

Competitive salary

Excellent work-life balance

Healthcare

401(k) with company match

Professional development

Parental leave and fertility coverage

Pet insurance

Employee discounts

Job summary

Cox Automotive is seeking a Digital Marketing / Communications Specialist II to own ad serving and trafficking for paid media. The role ensures correct tagging, rotation, and flight sequencing, coordinating with activation and web teams for implementation.

Responsibilities include troubleshooting delivery, maintaining tag docs, and ensuring hygiene across campaigns. A strong background in Campaign Manager 360, DV360, and ad tech is required, with a focus on accuracy and collaboration.

Qualifications

• Bachelor's degree in related discipline with 2 years' related experience.
• Ad trafficking experience in Campaign Manager 360 or comparable tools.
• Experience resolving delivery and impression discrepancies with publishers or platforms.
• Experience with agencies, publishers, vendors on technical troubleshooting.
• Attention to detail; trafficking accuracy is essential.
• Analytical problem solving to identify root causes.
• Process discipline; documented trafficking procedures.
• Clear communication with marketing partners and vendors.
• Ability to manage multiple trafficking requests to deadlines.
• Proficiency with Campaign Manager 360 and familiarity with third-party ad servers.
• Knowledge of ad tags, pixel creation/implementation, and macro/caching.
• Understanding of CPM, CPC, CPA, ROAS, viewability, VCR.
• Familiarity with HTML5, video, rich media and platform specs.
• Working knowledge of DV360 and self-serve social buying platforms.
• Proficiency in Excel and Monday.com.

Responsibilities

• Traffics display, video, native, and rich media into ad server/buying platforms.
• Builds and maintains ad server placement structures and creative assignments.
• Manages creative rotation and weighting across flights and dayparts.
• Generates trafficking sheets and ad tags for publishers before launch.
• Retrieves, versions, and stores creative assets for market use.
• Implements and validates conversion pixels and event tracking.
• Audits tag placement across pages and templates.
• Maintains tag documentation mapping tags to campaigns.
• Coordinates tag requests with vendors and measurement partners.
• Monitors delivery and resolves discrepancies with publishers/platforms.
• Investigates issues and documents root cause and resolution.
• Triages rendering, latency, and delivery failures; applies fixes.
• Escalates unresolved issues with a concise investigation summary.
• Tracks discrepancy patterns for commercial follow-up.
• Owns ad-serving hygiene and retirement of placements.
• Monitors impression consumption against vendor commitments.
• Supports invoice validation by reconciling impressions.
• Maintains ad-serving configuration docs and procedures.
• Executes QA checks before every launch.

Skills

Ad trafficking

Campaign Manager 360

DV360

Tagging & pixels

Third-party ad servers

Excel

Monday.com

Collaboration with vendors

Education

Bachelor's degree in related discipline

Master's degree in related field

Tools

Campaign Manager 360

DV360

Monday.com

Job description

Cox Automotive is seeking a Digital Marketing / Communications Specialist II to own ad serving and trafficking for paid media. The role ensures correct tagging, rotation, and flight sequencing, coordinating with activation and web teams for implementation.

Responsibilities include troubleshooting delivery, maintaining tag docs, and ensuring hygiene across campaigns. A strong background in Campaign Manager 360, DV360, and ad tech is required, with a focus on accuracy and collaboration.