Remote ABM Demand Gen & Field Marketing Lead

Ketteq; Atlanta (GA); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, and vision insurance

Employee incentive stock options

401k contribution matching

Competitive Compensation

Job summary

ketteQ in Atlanta, GA or remote within the United States seeks a Demand Generation & Field Marketing Manager to own integrated programs across account-based marketing, email nurture, paid and partner channels, webinars, events and more.

The role partners with Sales, brand, product marketing and PR to bring campaigns to market, drive pipeline and measure ROI. It demands hands-on execution, analytics and strong project management in a fast-growing enterprise SaaS environment.

Qualifications

• 5+ years of B2B marketing experience
• Demonstrated experience developing and executing demand generation programs
• Experience with field marketing, tradeshows and webinars
• Strong hands-on experience with HubSpot and Salesforce
• Experience developing multi-channel and ABM programs
• Experience measuring campaign performance and ROI

Responsibilities

• Develop and execute an integrated demand generation and field marketing strategy
• Own multi-channel campaigns across email, paid media, content syndication, ABM, webinars, events and other channels
• Develop audience segmentation and targeting strategies for priority industries and named accounts
• Build nurture and lifecycle programs to move prospects through engagement to opportunity
• Partner with Sales on target account selection, campaign activation and progression
• Own field marketing across conferences, dinners, webinars and other programs
• Establish audience, engagement and pipeline objectives for field programs with pre-, onsite and post-event strategies
• Manage budgets, vendors, sponsorships and execution with Marketing Assistant support
• Execute campaigns in HubSpot and align with Salesforce
• Track marketing-sourced and influenced pipeline, ROI, and optimize programs
• Collaborate with Digital & Social, Brand, PR and Website teams to amplify campaigns
• Help establish scalable demand generation and lead-management processes
• Provide direction to Marketing Coordinator on campaigns and events

Skills

B2B marketing

HubSpot

Salesforce

ABM programs

Multi-channel campaigns

Analytics

Campaign optimization

Lead lifecycle

Communication

Project management

Tools

HubSpot

Salesforce

Job description

ketteQ in Atlanta, GA or remote within the United States seeks a Demand Generation & Field Marketing Manager to own integrated programs across account-based marketing, email nurture, paid and partner channels, webinars, events and more.

The role partners with Sales, brand, product marketing and PR to bring campaigns to market, drive pipeline and measure ROI. It demands hands-on execution, analytics and strong project management in a fast-growing enterprise SaaS environment.