Regional Territory Lead — Construction Attachments

Steelwrist; Michigan; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

401(k)

Company vehicle

Health, dental, vision insurance

Product training & support

Cutting-edge excavator tech

Collaborative team culture

Open discussion culture

Job summary

Steelwrist is seeking a Territory Manager to drive sales, build dealer networks, and engage customers across the assigned territory. You will promote tiltrotators, quick couplers, work tools, and attachments, while coordinating demonstrations and training with dealers and end users.

The role requires deep knowledge of construction equipment, strong communication, and the ability to travel extensively within the territory.

Qualifications

• 3+ years in construction equipment, attachments, or heavy equipment sales.
• Strong understanding of excavators and attachments.
• Proven ability to develop and maintain customer and dealer relationships.
• Excellent communication, presentation, and negotiation skills.
• Self-motivated with strong organizational and time management abilities.
• Willingness to travel extensively within territory.
• Valid driver’s license and acceptable driving record.
• Proficiency with Microsoft Office and CRM systems.
• Live within assigned territory.

Responsibilities

• Drive sales growth, dealer development, and customer engagement within the territory.
• Promote the full Steelwrist product portfolio through demonstrations, visits, and training.
• Maintain CRM records, forecasts, and reporting for territory.
• Support dealers with quoting, product selection, and application recommendations.
• Coordinate product demonstrations, trade shows, and customer events.
• Collaborate with internal teams to support territory growth and objectives.

Skills

Construction equipment sales

Dealer relationships

Communication skills

Organization & time management

Microsoft Office & CRM

Driver’s license

Willingness to travel

Tiltrotator systems knowledge

Tools

CRM systems

MS Office

Job description

Steelwrist is seeking a Territory Manager to drive sales, build dealer networks, and engage customers across the assigned territory. You will promote tiltrotators, quick couplers, work tools, and attachments, while coordinating demonstrations and training with dealers and end users.

The role requires deep knowledge of construction equipment, strong communication, and the ability to travel extensively within the territory.