Regional Service Director, Luxury Auto Ops - Bay Area

Swickard Auto Group; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life insurance and supplemental

Paid time off and paid holidays

Executive-level visibility within a 40

Employee vehicle purchase and service

Job summary

Swickard Auto Group in the San Francisco Bay Area is seeking a seasoned Service Director to lead fixed ops across one or more stores. Own service, parts, and body shop P&L, drive CSI, absorption, labor rate, and technician efficiency.

You will develop service and parts managers, align fixed ops with corporate goals, and oversee OEM relationships, warranty administration, and recruitment. This role offers executive visibility within a fast-growing, 40+ rooftop dealer network with growth

Qualifications

• 5+ years of Service Manager or Service Director experience at a franchised dealership -- required
• Luxury or import brand fixed ops leadership experience strongly preferred -- Mercedes-Benz, BMW, Audi, Lexus, Toyota, Honda, Volvo, or comparable platforms represented across our four markets
• Demonstrated absorption performance at or above 100% -- you know what a self-sustaining fixed ops operation looks like and you've built one
• Strong P&L fluency -- you read your department financials, you understand what drives them, and you act on them proactively
• A developer of people -- your service managers, advisors, and technicians perform better because of how you lead them
• Prior DMS experience required -- familiarity with platforms such as CDK, Reynolds & Reynolds, DealerSocket, Tekion, or equivalent
• Valid driver's license with a clean driving record

Responsibilities

• Own the full fixed operations department -- service, parts, and body shop where applicable -- as a unified P&L with full accountability for performance
• Drive CSI, absorption, effective labor rate, technician efficiency, and gross profit to targets -- and hold your leadership team accountable to the same
• Develop service and parts managers -- coaching fixed ops leadership rather than bypassing them, and building the bench strength that supports growth
• Partner with the General Manager and variable ops leadership to align the store's fixed ops performance with overall business objectives
• Oversee manufacturer certification compliance, warranty administration, and OEM relationship management
• Lead recruiting, retention, and development of technicians and service advisors -- fixed ops talent is the foundation of sustainable absorption
• Monitor and act on key fixed ops metrics -- absorption, hours per RO, effective labor rate, technician productivity, parts fill rate, and aged inventory

Skills

Leadership

P&L fluency

CSI knowledge

Absorption mastery

Talent development

Fixed ops expertise

Tools

CDK

Reynolds & Reynolds

DealerSocket

Tekion

Job description

Swickard Auto Group in the San Francisco Bay Area is seeking a seasoned Service Director to lead fixed ops across one or more stores. Own service, parts, and body shop P&L, drive CSI, absorption, labor rate, and technician efficiency.

You will develop service and parts managers, align fixed ops with corporate goals, and oversee OEM relationships, warranty administration, and recruitment. This role offers executive visibility within a fast-growing, 40+ rooftop dealer network with growth