Hospitality-Driven Luxury Auto Sales Manager

Swickard Auto Group; San Francisco (CA); Hybrid; USD 80,000 - 175,000; Full time

Benefits offered by this job

Income potential

Insurance options

Paid time off

Career growth

Employee discounts

Bay Area presence

Job summary

Swickard Auto Group is seeking experienced Sales Manager leaders across its San Francisco Bay Area luxury and import dealer network. This is a general application for Sales Manager openings; qualified candidates will be contacted as opportunities arise.

You will lead a high-performing team, coach consultants, manage floor and CRM, work with finance, and contribute to guest experiences with hospitality-driven leadership.

Qualifications

• 2+ years of Sales Manager or senior desk manager experience at a franchised dealership.
• Luxury or import brand experience preferred – Audi, Land Rover, Mercedes-Benz, Lexus, or similar backgrounds a strong advantage in our Bay Area portfolio
• Demonstrates a high HQ (Hospitality Quotient) – kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• Confident at the desk – able to structure deals quickly, accurately, and with the guest relationship intact
• Strong CRM discipline and the ability to build a culture of follow-up and process accountability on the floor
• Reynolds & Reynolds or CDK experience preferred
• Professional, polished communicator who earns the trust of the team and the respect of the guest
• A hospitality mindset – you lead the floor the way Swickard leads its stores: guest-first, every time

Responsibilities

• Lead and develop the sales team daily -- coaching consultants, running structured desking sessions, and driving consistent production
• Desk deals with precision, urgency, and integrity -- structuring transactions that work for the guest and the business
• Manage floor coverage and the guest experience from first contact through delivery
• Monitor individual and team performance against key metrics -- units, gross per vehicle, closing ratio, lead response time, and CRM compliance
• Partner with finance to ensure clean deal handoffs and a seamless guest experience
• Support inventory management in coordination with the GSM -- monitoring turn, aging, and lot activity
• Assist in recruiting and onboarding new sales consultants
• Resolve escalated guest concerns with composure and professionalism

Skills

Sales management

CRM discipline

Luxury brands experience

Leadership

Communication skills

Hospitality mindset

CDK experience

Job description

Swickard Auto Group is seeking experienced Sales Manager leaders across its San Francisco Bay Area luxury and import dealer network. This is a general application for Sales Manager openings; qualified candidates will be contacted as opportunities arise.

You will lead a high-performing team, coach consultants, manage floor and CRM, work with finance, and contribute to guest experiences with hospitality-driven leadership.