Regional Sales Manager - MEWP & Equipment (Remote)

Sinoboom North America; Nebraska; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, and Vision

401(k) with company match

Vehicle allowance

Vacation and paid time off

Job summary

Sinoboom North America seeks a Regional Sales Manager to lead the Midwest sales team, drive growth across OEM and equipment accounts, and execute strategic plans in the MEWP space. You will partner with sales, marketing, product, and aftersales to deliver value and ensure client success.

The role requires a dynamic leader with strong negotiation, planning, and relationship skills, plus the ability to travel 50–75% and work with a flexible remote option. Reports to the Director of Sales.

Qualifications

• Proven sales experience with OEM accounts in MEWP or heavy equipment.
• Ability to travel 50–75% to cover the Midwest region.
• Bachelor’s degree preferred or equivalent experience.
• Strong communication and interpersonal skills for strategic client engagement.
• Experience using CRM systems, preferably Salesforce, to manage accounts.

Responsibilities

• Build and manage relationships with key OEMs and equipment accounts across the Midwest region.
• Develop strategic account plans and identify upsell, cross-sell, and fleet expansion opportunities.
• Present tailored MEWP and equipment solutions aligned with client operations and safety standards.
• Lead contract negotiations to secure favorable terms for customers and the company.
• Monitor customer satisfaction and address issues to sustain long-term partnerships.
• Collaborate with sales, marketing, product, and aftersales to ensure on-time delivery and success.
• Track KPIs and provide regular performance updates with actionable insights.

Skills

OEM accounts

MEWP/Heavy equipment

Sales leadership

CRM Salesforce

Negotiation

Account planning

Communication

Education

Bachelor’s degree

Tools

Salesforce

Job description

Sinoboom North America seeks a Regional Sales Manager to lead the Midwest sales team, drive growth across OEM and equipment accounts, and execute strategic plans in the MEWP space. You will partner with sales, marketing, product, and aftersales to deliver value and ensure client success.

The role requires a dynamic leader with strong negotiation, planning, and relationship skills, plus the ability to travel 50–75% and work with a flexible remote option. Reports to the Director of Sales.